The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini

Hospitality industry is one of the most substantial factors for the tourism industry in Iran. However, this sector has been neglected for various political and social reasons, especially, during the post- Islamic revolution of 1979. Therefore, findings from this present study contributes to the impr...

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Main Author:	Hosseini, Yeganehsadat
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations
Online Access:	http://ir.uitm.edu.my/id/eprint/22272/ http://ir.uitm.edu.my/id/eprint/22272/1/ABS_YEGANEHSADAT%20HOSSEINI%20TDRA%20VOL%2014%20IGS%2018.pdf

id	uitm-22272
recordtype	eprints
spelling	uitm-222722019-01-17T07:16:32Z http://ir.uitm.edu.my/id/eprint/22272/ The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini Hosseini, Yeganehsadat Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Hospitality industry is one of the most substantial factors for the tourism industry in Iran. However, this sector has been neglected for various political and social reasons, especially, during the post- Islamic revolution of 1979. Therefore, findings from this present study contributes to the improvement of both hotel management and tourism industry in Iran. The ANOVA results of the present study were obtained from 302 international and local guests in four and five star hotels in five major cities in Iran. The main objective of this study is to investigate the effects of hotel customer-based experience, motivation factors and brand image dimensions on hotel loyalty and also to propose a model for the hotel industry in Iran. The findings for regression Model 1 show that customer experience (indirect experience, direct experience and traveller's motivation) influences brand association. The first three variables made a statistically significant contribution (< 0.001) are service performance (β=.43), advertising efforts (β=.32) and traveller's motivation factors (β=.31). However, Word-of-mouth did not make a unique contribution of the variable. While regression Model 2 shows customer experience (indirect experience, direct experience and traveller's motivation) influences quality of experience and made a statistically significant contribution (< 0.001)… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/22272/1/ABS_YEGANEHSADAT%20HOSSEINI%20TDRA%20VOL%2014%20IGS%2018.pdf Hosseini, Yeganehsadat (2018) The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations
spellingShingle	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Hosseini, Yeganehsadat The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
description	Hospitality industry is one of the most substantial factors for the tourism industry in Iran. However, this sector has been neglected for various political and social reasons, especially, during the post- Islamic revolution of 1979. Therefore, findings from this present study contributes to the improvement of both hotel management and tourism industry in Iran. The ANOVA results of the present study were obtained from 302 international and local guests in four and five star hotels in five major cities in Iran. The main objective of this study is to investigate the effects of hotel customer-based experience, motivation factors and brand image dimensions on hotel loyalty and also to propose a model for the hotel industry in Iran. The findings for regression Model 1 show that customer experience (indirect experience, direct experience and traveller's motivation) influences brand association. The first three variables made a statistically significant contribution (< 0.001) are service performance (β=.43), advertising efforts (β=.32) and traveller's motivation factors (β=.31). However, Word-of-mouth did not make a unique contribution of the variable. While regression Model 2 shows customer experience (indirect experience, direct experience and traveller's motivation) influences quality of experience and made a statistically significant contribution (< 0.001)…
format	Book Section
author	Hosseini, Yeganehsadat
author_facet	Hosseini, Yeganehsadat
author_sort	Hosseini, Yeganehsadat
title	The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
title_short	The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
title_full	The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
title_fullStr	The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
title_full_unstemmed	The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini
title_sort	effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in iran / yeganehsadat hosseini
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22272/ http://ir.uitm.edu.my/id/eprint/22272/1/ABS_YEGANEHSADAT%20HOSSEINI%20TDRA%20VOL%2014%20IGS%2018.pdf
first_indexed	2023-09-18T23:08:19Z
last_indexed	2023-09-18T23:08:19Z
_version_	1777418632680177664

The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini

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