The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad

This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleg...

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Bibliographic Details
Main Author:	Ahmad, Aini Hayati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Social aspects. Social marketing Marketing Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/22306/ http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf

id	uitm-22306
recordtype	eprints
spelling	uitm-223062018-12-26T02:11:17Z http://ir.uitm.edu.my/id/eprint/22306/ The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad Ahmad, Aini Hayati Social aspects. Social marketing Marketing Promotions This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleges are providing the best place for tertiary education, so that, this study may help MMCKL to improve the marketing strategy as well as become the best place for education in term of programs offered and facilities. Overall result indicated that generally the public is still not aware about the college and product offered by MMCKL. It was identified that the lack of MMCKL on communication was the main cause of low level of awareness among majority of the public towards the brand and most of them were unsatisfied with the promotion that have been done. However, the quality of the diploma programs offered has a positive feedback from the students or customers. As a conclusion, MMCKL should increase their promotional activities in order to increase the number of student intake. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf Ahmad, Aini Hayati (2005) The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Marketing Promotions
spellingShingle	Social aspects. Social marketing Marketing Promotions Ahmad, Aini Hayati The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
description	This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleges are providing the best place for tertiary education, so that, this study may help MMCKL to improve the marketing strategy as well as become the best place for education in term of programs offered and facilities. Overall result indicated that generally the public is still not aware about the college and product offered by MMCKL. It was identified that the lack of MMCKL on communication was the main cause of low level of awareness among majority of the public towards the brand and most of them were unsatisfied with the promotion that have been done. However, the quality of the diploma programs offered has a positive feedback from the students or customers. As a conclusion, MMCKL should increase their promotional activities in order to increase the number of student intake.
format	Student Project
author	Ahmad, Aini Hayati
author_facet	Ahmad, Aini Hayati
author_sort	Ahmad, Aini Hayati
title	The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_short	The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_full	The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_fullStr	The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_full_unstemmed	The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_sort	effectiveness of promotional strategy for government education program: a case of multimedia college kuala lumpur / aini hayati ahmad
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/22306/ http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf
first_indexed	2023-09-18T23:08:23Z
last_indexed	2023-09-18T23:08:23Z
_version_	1777418637034913792

The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad

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