Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris

Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to be...

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Bibliographic Details
Main Author:	Mohamed Aris, Fathilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/22317/ http://ir.uitm.edu.my/id/eprint/22317/1/PPb_FATHILAH%20MOHAMED%20ARIS%20M%20BM%2007_5.pdf

id	uitm-22317
recordtype	eprints
spelling	uitm-223172018-12-26T02:15:12Z http://ir.uitm.edu.my/id/eprint/22317/ Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris Mohamed Aris, Fathilah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to become loyalty to the firm whereby it will determines how far the firms can go and how long do the firms can sustained in the marketplace. It will be an advantage to the firms if they are able to build strong customer loyalty among the customers. The objectives of this research are to determine the level of customer loyalty and its' factors towards Tesco Hypermarket , to identify the relationship between four factors (satisfaction, trust, communication, and conflict handling) towards customer loyalty, to identify the most influencing factor towards customer loyalty, and to determine the significant different between demographic factors towards customer loyalty. This objectives will answered the existing research questions that are what is the level of customer loyalty towards Tesco hypermarket? What is the level for each factor (trust, communication, satisfaction and conflict handling) towards customer loyalty? What is the relationship between the factors (trust, communication, satisfaction and conflict handling) towards customer loyalty? And lastly what are the most influencing factor I factors to the customer loyalty? The result of this research will show the level of customer loyalty, the important factors of customer loyalty and the demographic elements which are contribute to the loyalty. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22317/1/PPb_FATHILAH%20MOHAMED%20ARIS%20M%20BM%2007_5.pdf Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls Mohamed Aris, Fathilah Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
description	Loyalty is the crucial element for every organization. The elements of creating the loyalty among the customers are trust, communication, satisfaction, value, brand affect, brand equity, conflict handling, commitment, and resistance to change. These factors may influence the existing customers to become loyalty to the firm whereby it will determines how far the firms can go and how long do the firms can sustained in the marketplace. It will be an advantage to the firms if they are able to build strong customer loyalty among the customers. The objectives of this research are to determine the level of customer loyalty and its' factors towards Tesco Hypermarket , to identify the relationship between four factors (satisfaction, trust, communication, and conflict handling) towards customer loyalty, to identify the most influencing factor towards customer loyalty, and to determine the significant different between demographic factors towards customer loyalty. This objectives will answered the existing research questions that are what is the level of customer loyalty towards Tesco hypermarket? What is the level for each factor (trust, communication, satisfaction and conflict handling) towards customer loyalty? What is the relationship between the factors (trust, communication, satisfaction and conflict handling) towards customer loyalty? And lastly what are the most influencing factor I factors to the customer loyalty? The result of this research will show the level of customer loyalty, the important factors of customer loyalty and the demographic elements which are contribute to the loyalty.
format	Student Project
author	Mohamed Aris, Fathilah
author_facet	Mohamed Aris, Fathilah
author_sort	Mohamed Aris, Fathilah
title	Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
title_short	Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
title_full	Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
title_fullStr	Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
title_full_unstemmed	Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
title_sort	customer loyalty towards tesco hypermarket malacca / fathilah mohamed aris
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/22317/ http://ir.uitm.edu.my/id/eprint/22317/1/PPb_FATHILAH%20MOHAMED%20ARIS%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:08:25Z
last_indexed	2023-09-18T23:08:25Z
_version_	1777418638615117824

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris

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