The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin

In Malaysia, there are a lot of insurance companies that provide various products for the customers. Change to the customers lifestyles, improved living standard and the diversification of product requirement make the people need some covering for their future life if had some accidental situation h...

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Bibliographic Details
Main Author:	Mohamed Tajuddin, Fatimah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/22318/ http://ir.uitm.edu.my/id/eprint/22318/1/PPb_FATIMAH%20MOHAMED%20TAJUDDIN%20M%20BM%2007_5.pdf

id	uitm-22318
recordtype	eprints
spelling	uitm-223182018-12-26T02:15:49Z http://ir.uitm.edu.my/id/eprint/22318/ The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin Mohamed Tajuddin, Fatimah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction In Malaysia, there are a lot of insurance companies that provide various products for the customers. Change to the customers lifestyles, improved living standard and the diversification of product requirement make the people need some covering for their future life if had some accidental situation happen. So this research is to collect the information about the customer's satisfaction towards the Amassurance company. So the Amassurance Berhad can take the action and respond with the desires of the customers and make them satisfied regarding to the products and services. The result of the research was obtained through the analysis and data interpretation, observation and personal interview conducted. According to the analysis, the services, products and image in Amassurance Berhad Sungai Petani was contributed to the customer's satisfaction. By this study, the company has to make the customers satisfy towards that company. It is not the easy task to increase the customer's satisfaction and reduce the customer's retention but still Amassurance Berhad give the good performance to fulfill the customer's needs and wants. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22318/1/PPb_FATIMAH%20MOHAMED%20TAJUDDIN%20M%20BM%2007_5.pdf Mohamed Tajuddin, Fatimah (2007) The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Mohamed Tajuddin, Fatimah The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
description	In Malaysia, there are a lot of insurance companies that provide various products for the customers. Change to the customers lifestyles, improved living standard and the diversification of product requirement make the people need some covering for their future life if had some accidental situation happen. So this research is to collect the information about the customer's satisfaction towards the Amassurance company. So the Amassurance Berhad can take the action and respond with the desires of the customers and make them satisfied regarding to the products and services. The result of the research was obtained through the analysis and data interpretation, observation and personal interview conducted. According to the analysis, the services, products and image in Amassurance Berhad Sungai Petani was contributed to the customer's satisfaction. By this study, the company has to make the customers satisfy towards that company. It is not the easy task to increase the customer's satisfaction and reduce the customer's retention but still Amassurance Berhad give the good performance to fulfill the customer's needs and wants.
format	Student Project
author	Mohamed Tajuddin, Fatimah
author_facet	Mohamed Tajuddin, Fatimah
author_sort	Mohamed Tajuddin, Fatimah
title	The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
title_short	The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
title_full	The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
title_fullStr	The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
title_full_unstemmed	The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin
title_sort	determinants of the customer's satisfaction towards amassurance berhad sungai petani / fatimah mohamed tajuddin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/22318/ http://ir.uitm.edu.my/id/eprint/22318/1/PPb_FATIMAH%20MOHAMED%20TAJUDDIN%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:08:25Z
last_indexed	2023-09-18T23:08:25Z
_version_	1777418638756675584

The determinants of the customer's satisfaction towards Amassurance Berhad Sungai Petani / Fatimah Mohamed Tajuddin

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