Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail

KRU Berhad was established with the main objective of meeting the target requirement for 3Q and 4Q 2006. Its main function is to provide the knowledge, business relations, and effective service delivery as a service provider of communications and post productions services. The main objective of this...

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Bibliographic Details
Main Author:	Ismail, Noorhaida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/22359/ http://ir.uitm.edu.my/id/eprint/22359/1/PPb_NOORHAIDA%20ISMAIL%20M%20BM%2007_5.pdf

id	uitm-22359
recordtype	eprints
spelling	uitm-223592018-12-26T02:18:09Z http://ir.uitm.edu.my/id/eprint/22359/ Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail Ismail, Noorhaida Marketing Purchasing. Selling. Sales personnel. Sales executives KRU Berhad was established with the main objective of meeting the target requirement for 3Q and 4Q 2006. Its main function is to provide the knowledge, business relations, and effective service delivery as a service provider of communications and post productions services. The main objective of this research is to study on "Factors Influencing Purchase Intention of Counterfeit Products (CDs, DVDs, and Downloading Music). KRU Berhad is one of the entertainment companies in Malaysia that faced counterfeit problem. For the purpose of this study, the descriptive research was used, 50 sets of questionnaires were distributed to respondents at Keramat Kuala Lumpur, but only 42 questionnaires were managed to be collected. This research found that respondents are still using counterfeit products because of the lowest price and their availability to get. The purchase intentions have a strong relationship with demographic variables, as can be seen that most of the purchasers are males. In this research, a researcher only focus on the elements of marketing mix that are product, price, place, and promotion as the main indicators of buying counterfeit products. From the findings, the most factor that influence purchasing of counterfeit products is place. Moreover, those factors do not have strong relationship with purchase intention. There are more other factors that influence purchases towards counterfeit products. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22359/1/PPb_NOORHAIDA%20ISMAIL%20M%20BM%2007_5.pdf Ismail, Noorhaida (2007) Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Purchasing. Selling. Sales personnel. Sales executives Ismail, Noorhaida Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
description	KRU Berhad was established with the main objective of meeting the target requirement for 3Q and 4Q 2006. Its main function is to provide the knowledge, business relations, and effective service delivery as a service provider of communications and post productions services. The main objective of this research is to study on "Factors Influencing Purchase Intention of Counterfeit Products (CDs, DVDs, and Downloading Music). KRU Berhad is one of the entertainment companies in Malaysia that faced counterfeit problem. For the purpose of this study, the descriptive research was used, 50 sets of questionnaires were distributed to respondents at Keramat Kuala Lumpur, but only 42 questionnaires were managed to be collected. This research found that respondents are still using counterfeit products because of the lowest price and their availability to get. The purchase intentions have a strong relationship with demographic variables, as can be seen that most of the purchasers are males. In this research, a researcher only focus on the elements of marketing mix that are product, price, place, and promotion as the main indicators of buying counterfeit products. From the findings, the most factor that influence purchasing of counterfeit products is place. Moreover, those factors do not have strong relationship with purchase intention. There are more other factors that influence purchases towards counterfeit products.
format	Student Project
author	Ismail, Noorhaida
author_facet	Ismail, Noorhaida
author_sort	Ismail, Noorhaida
title	Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
title_short	Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
title_full	Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
title_fullStr	Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
title_full_unstemmed	Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail
title_sort	factors influencing purchase intention of counterfeit products (cds, dvds, and downloading music) / noorhaida ismail
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/22359/ http://ir.uitm.edu.my/id/eprint/22359/1/PPb_NOORHAIDA%20ISMAIL%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:08:30Z
last_indexed	2023-09-18T23:08:30Z
_version_	1777418644443103232

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail

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