Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefer...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22454/ http://ir.uitm.edu.my/id/eprint/22454/1/PPb_RASHIDAH%20MOHAMAD%20RAMLI%20BM%2006.pdf |