The effectiveness of marketing communication implemented by Singgahsana Emas Sdn Bhd: creating customer awareness on the usage of gold dinar & silver dirham in Malacca / Siti Mudira Sabtu
This study was undertaken to measure the performance of SESB in terms of its marketing activities to promote dinar to people. As a new product, it requires aggressive promotions and huge amount of money to implement the strategies. Of course the company wants to design and put into action the market...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22458/ http://ir.uitm.edu.my/id/eprint/22458/1/PPb_SITI%20MUDIRA%20HJ.%20SABTU%20M%20BM%2005_5.pdf |