The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa

Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand n...

Full description

Bibliographic Details
Main Author:	Md Isa, Siti Roodeeyah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2004
Subjects:	Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/22462/ http://ir.uitm.edu.my/id/eprint/22462/1/PPb_SITI%20ROODEEYAH%20MD%20ISA%20M%20BM%2004_5.pdf

id	uitm-22462
recordtype	eprints
spelling	uitm-224622019-01-11T01:20:49Z http://ir.uitm.edu.my/id/eprint/22462/ The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa Md Isa, Siti Roodeeyah Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand name. This low awareness among consumer towards Agromas products can affect the survival of these products in the future. Due to this unawareness problem, this study is done to identify the level of awareness among consumer in Alor Gajah District towards Agromas product. This study also does examine the weaknesses of FAMA in marketing its Agromas products and provide recommendation in improving Agromas marketing strategies. Beside questionnaires and interview, other methods of research that have been applied in this study are data collection, simple random sampling technique and analyze data using Statistical Package for Social Sciences (SPSS). Hopefully the findings of this study can aid FAMA in marketing Agromas products successfully. Faculty of Business and Management 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22462/1/PPb_SITI%20ROODEEYAH%20MD%20ISA%20M%20BM%2004_5.pdf Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Md Isa, Siti Roodeeyah The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
description	Agromas is a processed product produced by Federal Agriculture Marketing Authority (FAMA). This product has been in the market for such a long time but the level of consumer awareness towards these products is quite low. Majority of consumer are not aware of the product variety under Agromas brand name. This low awareness among consumer towards Agromas products can affect the survival of these products in the future. Due to this unawareness problem, this study is done to identify the level of awareness among consumer in Alor Gajah District towards Agromas product. This study also does examine the weaknesses of FAMA in marketing its Agromas products and provide recommendation in improving Agromas marketing strategies. Beside questionnaires and interview, other methods of research that have been applied in this study are data collection, simple random sampling technique and analyze data using Statistical Package for Social Sciences (SPSS). Hopefully the findings of this study can aid FAMA in marketing Agromas products successfully.
format	Student Project
author	Md Isa, Siti Roodeeyah
author_facet	Md Isa, Siti Roodeeyah
author_sort	Md Isa, Siti Roodeeyah
title	The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
title_short	The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
title_full	The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
title_fullStr	The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
title_full_unstemmed	The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa
title_sort	study of consumer awareness towards agromas product / siti roodeeyah md isa
publisher	Faculty of Business and Management
publishDate	2004
url	http://ir.uitm.edu.my/id/eprint/22462/ http://ir.uitm.edu.my/id/eprint/22462/1/PPb_SITI%20ROODEEYAH%20MD%20ISA%20M%20BM%2004_5.pdf
first_indexed	2023-09-18T23:08:44Z
last_indexed	2023-09-18T23:08:44Z
_version_	1777418658442641408

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa

Similar Items