Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak
This research explores the topic about consumers’ perception and experience in purchasing local fresh fruit from the retail shop in Jasin, Melaka. The main objective of this study was to investigate consumers’ perception and experience specifically describe the trend of purchasing, explore the key d...
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| Format: | Student Project |
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Faculty of Plantation and Agrotechnology
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22706/ |