The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad

This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor...

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Bibliographic Details
Main Author:	Ahmad, Siti Nur Aimi
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/22880/

id	uitm-22880
recordtype	eprints
spelling	uitm-228802019-05-15T01:25:55Z http://ir.uitm.edu.my/id/eprint/22880/ The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad Ahmad, Siti Nur Aimi Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor examine (behavior and perception) give significant in influencing consumer’s decision in purchasing rice by p-value < 0.001.the result also indicate behavior factor show the dominant as compared to perception by beta value 0.478 and 0.438 respectively. Thus, it was concluded that behavior of consumer play an important role in influencing consumer’s purchasing rice especially in Jitra, Kedah. Faculty of Plantation and Agrotechnology 2018 Student Project NonPeerReviewed Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General)
spellingShingle	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives S Agriculture (General) Ahmad, Siti Nur Aimi The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
description	This research had been conducted to study the factors that affect consumer’s decision in purchasing rice at Jitra, Kedah. Survey questionnaire had been used to gather inputs and feedbacks from 382 identified respondents from mall interception method. The result from the study shows that both factor examine (behavior and perception) give significant in influencing consumer’s decision in purchasing rice by p-value < 0.001.the result also indicate behavior factor show the dominant as compared to perception by beta value 0.478 and 0.438 respectively. Thus, it was concluded that behavior of consumer play an important role in influencing consumer’s purchasing rice especially in Jitra, Kedah.
format	Student Project
author	Ahmad, Siti Nur Aimi
author_facet	Ahmad, Siti Nur Aimi
author_sort	Ahmad, Siti Nur Aimi
title	The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
title_short	The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
title_full	The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
title_fullStr	The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
title_full_unstemmed	The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
title_sort	study of consumer’s behavior and perception in purchasing rice: case at jitra, kedah / siti nur aimi ahmad
publisher	Faculty of Plantation and Agrotechnology
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22880/
first_indexed	2023-09-18T23:09:36Z
last_indexed	2023-09-18T23:09:36Z
_version_	1777418713483444224

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad

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