The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]

This aim of this study seeks to understand how social media is being used amongst sports organizations. More specifically, this study analyses the perspective and the role of social media in Football Association Malaysia. A few research before has established the importance of social media in promot...

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Main Authors:	Azlie, Muhammad Syaril, Ibrahim, Nur Shakinah, M.Faridul Halim, Nur Azureen, Moamed Tahir, Nurul Hazie Sharmira, Sulaiman, Muhammad Zulkifli, Jaafar, Syamwill
Format:	Student Project
Language:	English
Published:	Faculty of Communication and Media Studies 2016
Subjects:	Online social networks Social participation
Online Access:	http://ir.uitm.edu.my/id/eprint/22923/ http://ir.uitm.edu.my/id/eprint/22923/1/PPd_MUHAMMAD%20SYARIL%20AZLIE%20M%20MC%2016_5.pdf

id	uitm-22923
recordtype	eprints
spelling	uitm-229232019-02-18T02:08:33Z http://ir.uitm.edu.my/id/eprint/22923/ The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al] Azlie, Muhammad Syaril Ibrahim, Nur Shakinah M.Faridul Halim, Nur Azureen Moamed Tahir, Nurul Hazie Sharmira Sulaiman, Muhammad Zulkifli Jaafar, Syamwill Online social networks Social participation This aim of this study seeks to understand how social media is being used amongst sports organizations. More specifically, this study analyses the perspective and the role of social media in Football Association Malaysia. A few research before has established the importance of social media in promoting sports and entertainment venues but hard to elaborate on how individual teams utilize social media strategy, and the current situation around social media in sports communication. To establish best practices of social media in sports communication specific to the Football Association Malaysia (FAM). This research is using qualitative method. This study interviewed social media specialists from FAM, sport journalist, Malaysian football player and academician. It have been proven that social media help in sharing information and making stronger relationship with fans. Besides they should cover all aspect and medium not only social media in order to bring back the reputation. These best result explain the most effective ways to utilize social media in sports communication specific to the FAM. These best solution and result can also be translated and used across other sports teams, brands an entertainment entities. Faculty of Communication and Media Studies 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22923/1/PPd_MUHAMMAD%20SYARIL%20AZLIE%20M%20MC%2016_5.pdf Azlie, Muhammad Syaril and Ibrahim, Nur Shakinah and M.Faridul Halim, Nur Azureen and Moamed Tahir, Nurul Hazie Sharmira and Sulaiman, Muhammad Zulkifli and Jaafar, Syamwill (2016) The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Online social networks Social participation
spellingShingle	Online social networks Social participation Azlie, Muhammad Syaril Ibrahim, Nur Shakinah M.Faridul Halim, Nur Azureen Moamed Tahir, Nurul Hazie Sharmira Sulaiman, Muhammad Zulkifli Jaafar, Syamwill The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
description	This aim of this study seeks to understand how social media is being used amongst sports organizations. More specifically, this study analyses the perspective and the role of social media in Football Association Malaysia. A few research before has established the importance of social media in promoting sports and entertainment venues but hard to elaborate on how individual teams utilize social media strategy, and the current situation around social media in sports communication. To establish best practices of social media in sports communication specific to the Football Association Malaysia (FAM). This research is using qualitative method. This study interviewed social media specialists from FAM, sport journalist, Malaysian football player and academician. It have been proven that social media help in sharing information and making stronger relationship with fans. Besides they should cover all aspect and medium not only social media in order to bring back the reputation. These best result explain the most effective ways to utilize social media in sports communication specific to the FAM. These best solution and result can also be translated and used across other sports teams, brands an entertainment entities.
format	Student Project
author	Azlie, Muhammad Syaril Ibrahim, Nur Shakinah M.Faridul Halim, Nur Azureen Moamed Tahir, Nurul Hazie Sharmira Sulaiman, Muhammad Zulkifli Jaafar, Syamwill
author_facet	Azlie, Muhammad Syaril Ibrahim, Nur Shakinah M.Faridul Halim, Nur Azureen Moamed Tahir, Nurul Hazie Sharmira Sulaiman, Muhammad Zulkifli Jaafar, Syamwill
author_sort	Azlie, Muhammad Syaril
title	The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
title_short	The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
title_full	The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
title_fullStr	The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
title_full_unstemmed	The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]
title_sort	role of social media in promoting sport: malaysian football / muhammad syaril azlie…[et.al]
publisher	Faculty of Communication and Media Studies
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/22923/ http://ir.uitm.edu.my/id/eprint/22923/1/PPd_MUHAMMAD%20SYARIL%20AZLIE%20M%20MC%2016_5.pdf
first_indexed	2023-09-18T23:09:42Z
last_indexed	2023-09-18T23:09:42Z
_version_	1777418719736102912

The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]

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