Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz

The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, it is interest for the academics and destination marketing organizations to undertake a dedicated study that gives a greater understanding of the conc...

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Main Authors:	Haji Guliling, Hasnawati, Abdul Aziz, Yuhanis
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2018
Subjects:	Travel. Voyages and travels (General) Travel and the state. Tourism Special voyages and travels
Online Access:	http://ir.uitm.edu.my/id/eprint/23207/ http://ir.uitm.edu.my/id/eprint/23207/ http://ir.uitm.edu.my/id/eprint/23207/1/AJ_HASNAWATI%20HAJI%20GULILING%20JIBE%20B%2018.pdf.pdf

id	uitm-23207
recordtype	eprints
spelling	uitm-232072019-02-25T02:22:42Z http://ir.uitm.edu.my/id/eprint/23207/ Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz Haji Guliling, Hasnawati Abdul Aziz, Yuhanis Travel. Voyages and travels (General) Travel and the state. Tourism Special voyages and travels The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, it is interest for the academics and destination marketing organizations to undertake a dedicated study that gives a greater understanding of the concept of satisfaction in enhancing tourists’ loyalty. The purpose of this paper is to discuss the impact of service quality as one of the key antecedents affecting tourists’ satisfaction and loyalty towards selected destinations of the World Heritage Site in Malaysia. To confine the scope of the study, the area of interest focuses on a specific type of city, namely the Heritage City. The historical cities of Melaka and George Town inscribed as UNESCO World Heritage City in Malaysia are chosen in order to gain a comprehensive understanding of the tourists’ attitudes towards heritage city. The sample consists of 450 international and domestic tourists who visited the heritage city. Theoretically, the study contributes to the body of knowledge by emphasizing on key antecedents affecting tourists’ behaviour. Practically, the research findings imply suggestive value to destination marketing planning for Malaysian tourist destinations. At the conclusion, the study makes suggestion of the employment of HISTOQUAL model, which provides a detailed and valuable insight into the service quality assessment of the heritage settings. Faculty of Business and Management ; UiTM Press 2018-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/23207/1/AJ_HASNAWATI%20HAJI%20GULILING%20JIBE%20B%2018.pdf.pdf Haji Guliling, Hasnawati and Abdul Aziz, Yuhanis (2018) Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 12-22. ISSN 2550-1429 (Submitted) https://jibe.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel. Voyages and travels (General) Travel and the state. Tourism Special voyages and travels
spellingShingle	Travel. Voyages and travels (General) Travel and the state. Tourism Special voyages and travels Haji Guliling, Hasnawati Abdul Aziz, Yuhanis Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
description	The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, it is interest for the academics and destination marketing organizations to undertake a dedicated study that gives a greater understanding of the concept of satisfaction in enhancing tourists’ loyalty. The purpose of this paper is to discuss the impact of service quality as one of the key antecedents affecting tourists’ satisfaction and loyalty towards selected destinations of the World Heritage Site in Malaysia. To confine the scope of the study, the area of interest focuses on a specific type of city, namely the Heritage City. The historical cities of Melaka and George Town inscribed as UNESCO World Heritage City in Malaysia are chosen in order to gain a comprehensive understanding of the tourists’ attitudes towards heritage city. The sample consists of 450 international and domestic tourists who visited the heritage city. Theoretically, the study contributes to the body of knowledge by emphasizing on key antecedents affecting tourists’ behaviour. Practically, the research findings imply suggestive value to destination marketing planning for Malaysian tourist destinations. At the conclusion, the study makes suggestion of the employment of HISTOQUAL model, which provides a detailed and valuable insight into the service quality assessment of the heritage settings.
format	Article
author	Haji Guliling, Hasnawati Abdul Aziz, Yuhanis
author_facet	Haji Guliling, Hasnawati Abdul Aziz, Yuhanis
author_sort	Haji Guliling, Hasnawati
title	Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
title_short	Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
title_full	Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
title_fullStr	Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
title_full_unstemmed	Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz
title_sort	historical service quality assessment of malaysia’s world heritage site / hasnawati haji guliling and yuhanis abdul aziz
publisher	Faculty of Business and Management ; UiTM Press
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23207/ http://ir.uitm.edu.my/id/eprint/23207/ http://ir.uitm.edu.my/id/eprint/23207/1/AJ_HASNAWATI%20HAJI%20GULILING%20JIBE%20B%2018.pdf.pdf
first_indexed	2023-09-18T23:10:17Z
last_indexed	2023-09-18T23:10:17Z
_version_	1777418756525391872

Historical Service Quality Assessment of Malaysia’s World Heritage Site / Hasnawati Haji Guliling and Yuhanis Abdul Aziz

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