Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran

Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the co...

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Main Author: Muhammad Kathiran, Nurin Nazirah
Format: Student Project
Language:English
Published: Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23386/
http://ir.uitm.edu.my/id/eprint/23386/1/PPb_NURIN%20NAZIRAH%20MUHAMMAD%20KATHIRAN%20ACI%20B%2018_5.pdf
id uitm-23386
recordtype eprints
spelling uitm-233862019-03-06T03:00:31Z http://ir.uitm.edu.my/id/eprint/23386/ Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran Muhammad Kathiran, Nurin Nazirah Insurance Life insurance Finance, Islamic Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the concept and essence of Takaful. This is because, the awareness towards Takaful still lack among people. Thus, the main objectives of this study are to identify whether religious belief, level of knowledge, family and relatives approach and marketing and advertising influence the awareness to participate in Takaful. This study applies quantitative approach with the use of survey questionnaires as the main instrument of data collection. 40 employees of Perkeso in Kuala Lumpur were selected as respondents of this study. Data collected was analysed using descriptive analysis, reliability analysis, correlation analysis and multiple regression analysis to conduct this research. In general, finding of this study shows that the religious belief, level of knowledge, family and relatives approach and marketing and advertising have no significant relationship with the awareness to participate in Takaful. Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23386/1/PPb_NURIN%20NAZIRAH%20MUHAMMAD%20KATHIRAN%20ACI%20B%2018_5.pdf Muhammad Kathiran, Nurin Nazirah (2018) Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Insurance
Life insurance
Finance, Islamic
spellingShingle Insurance
Life insurance
Finance, Islamic
Muhammad Kathiran, Nurin Nazirah
Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
description Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the concept and essence of Takaful. This is because, the awareness towards Takaful still lack among people. Thus, the main objectives of this study are to identify whether religious belief, level of knowledge, family and relatives approach and marketing and advertising influence the awareness to participate in Takaful. This study applies quantitative approach with the use of survey questionnaires as the main instrument of data collection. 40 employees of Perkeso in Kuala Lumpur were selected as respondents of this study. Data collected was analysed using descriptive analysis, reliability analysis, correlation analysis and multiple regression analysis to conduct this research. In general, finding of this study shows that the religious belief, level of knowledge, family and relatives approach and marketing and advertising have no significant relationship with the awareness to participate in Takaful.
format Student Project
author Muhammad Kathiran, Nurin Nazirah
author_facet Muhammad Kathiran, Nurin Nazirah
author_sort Muhammad Kathiran, Nurin Nazirah
title Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
title_short Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
title_full Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
title_fullStr Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
title_full_unstemmed Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
title_sort study of factors that influence the awareness to participate in takaful among perkeso employees in kuala lumpur / nurin nazirah muhammad kathiran
publisher Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/23386/
http://ir.uitm.edu.my/id/eprint/23386/1/PPb_NURIN%20NAZIRAH%20MUHAMMAD%20KATHIRAN%20ACI%20B%2018_5.pdf
first_indexed 2023-09-18T23:10:35Z
last_indexed 2023-09-18T23:10:35Z
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