Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait

The purpose of the research is to examine the factor that influencing the intention of Muslim consumers to purchase the halal cosmetic product in Gombak, Selangor that might be one of the most significant variables of Shariah law. One of the aims of this study is to expose factors that can influence...

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Main Author:	Mohd Sait, Ain Syuhadah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Cosmetics
Online Access:	http://ir.uitm.edu.my/id/eprint/23434/ http://ir.uitm.edu.my/id/eprint/23434/1/PPb_AIN%20SYUHADAH%20MOHD%20SAIT%20M%20BM%2019_5.pdf

id	uitm-23434
recordtype	eprints
spelling	uitm-234342019-03-19T07:46:38Z http://ir.uitm.edu.my/id/eprint/23434/ Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait Mohd Sait, Ain Syuhadah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Cosmetics The purpose of the research is to examine the factor that influencing the intention of Muslim consumers to purchase the halal cosmetic product in Gombak, Selangor that might be one of the most significant variables of Shariah law. One of the aims of this study is to expose factors that can influence the purchase intention. This study attempts to observe the factors that influence the relationship between the factors which are halal awareness, halal knowledge, religious beliefs, and halal certification and purchase intention towards halal cosmetic products. Primary data was collected through questionnaire by distributing to the consumers which stayed at Gombak, Selangor. Data analysis was completed using the statistical package for social science (SPSS). The analysis was done to achieve objectives of this study which are to identify the level of purchase intention on halal cosmetic products, to identify the significant relationship between halal awareness, halal knowledge, religious belief and halal certification with purchase intention and to identify the most influential factor towards purchase intention. Based on research findings, all variable (halal awareness, halal knowledge, religious belief, and halal certification) are positively significant with purchase intention. Lastly, the researcher hopes that this study will help the manufacturers know the important factors influencing consumers purchase intention toward halal cosmetics. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23434/1/PPb_AIN%20SYUHADAH%20MOHD%20SAIT%20M%20BM%2019_5.pdf Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Cosmetics
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Cosmetics Mohd Sait, Ain Syuhadah Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
description	The purpose of the research is to examine the factor that influencing the intention of Muslim consumers to purchase the halal cosmetic product in Gombak, Selangor that might be one of the most significant variables of Shariah law. One of the aims of this study is to expose factors that can influence the purchase intention. This study attempts to observe the factors that influence the relationship between the factors which are halal awareness, halal knowledge, religious beliefs, and halal certification and purchase intention towards halal cosmetic products. Primary data was collected through questionnaire by distributing to the consumers which stayed at Gombak, Selangor. Data analysis was completed using the statistical package for social science (SPSS). The analysis was done to achieve objectives of this study which are to identify the level of purchase intention on halal cosmetic products, to identify the significant relationship between halal awareness, halal knowledge, religious belief and halal certification with purchase intention and to identify the most influential factor towards purchase intention. Based on research findings, all variable (halal awareness, halal knowledge, religious belief, and halal certification) are positively significant with purchase intention. Lastly, the researcher hopes that this study will help the manufacturers know the important factors influencing consumers purchase intention toward halal cosmetics.
format	Student Project
author	Mohd Sait, Ain Syuhadah
author_facet	Mohd Sait, Ain Syuhadah
author_sort	Mohd Sait, Ain Syuhadah
title	Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
title_short	Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
title_full	Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
title_fullStr	Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
title_full_unstemmed	Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
title_sort	factors influencing intention of muslim consumer to purchase halal cosmetic product / ain syuhadah mohd sait
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23434/ http://ir.uitm.edu.my/id/eprint/23434/1/PPb_AIN%20SYUHADAH%20MOHD%20SAIT%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:40Z
last_indexed	2023-09-18T23:10:40Z
_version_	1777418780514713600

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait

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