Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob

Muslim population has been increasing globally over the years. Increasing along with it is the awareness of halal consumption. Many Muslims are becoming more aware towards the Halal idea and it has now not limited to food segment but non-food segment as well such as personal care, toiletries, fragra...

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Bibliographic Details
Main Author:	Ayob, Azaliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Youth Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23443/ http://ir.uitm.edu.my/id/eprint/23443/1/PPb_AZALIANA%20AYOB%20M%20BM%2019_5.pdf

id	uitm-23443
recordtype	eprints
spelling	uitm-234432019-03-19T07:42:28Z http://ir.uitm.edu.my/id/eprint/23443/ Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob Ayob, Azaliana Youth Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Muslim population has been increasing globally over the years. Increasing along with it is the awareness of halal consumption. Many Muslims are becoming more aware towards the Halal idea and it has now not limited to food segment but non-food segment as well such as personal care, toiletries, fragrance and cosmetic products. In Malaysia, it can be observed of the palpable increasing demand for cosmetics product and due to the advancement of technology, knowledge and resources, cosmetics industry can be seen to be a major growing sector for the Halal industries. Multiple studies have been conducted to investigate the determinants of customer’s intention to purchase or Halal cosmetics. The main objective for this research is to identify the factors influencing customer’s purchase intention towards Halal cosmetics. The elements that will be examined are attitude, subjective norm, perceived behavioural control and brand awareness. Convenient sampling technique was used and questionnaires were distributed to more than 300 respondents from UiTM Kampus Bandaraya through internet survey. Subsequently, data collected were transferred into the SPSS program and analysed. The data went through several statistical analyses such as the frequency analysis, reliability analysis, descriptive analysis, Pearson correlation analysis and multiple regression analysis. The outcome was confirmed that all of the variables are positively related to customer’s purchase intention towards Halal cosmetics. All in all, the findings of this research study can be beneficial to the entities involved in Halal cosmetic industry and future researcher. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23443/1/PPb_AZALIANA%20AYOB%20M%20BM%2019_5.pdf Ayob, Azaliana (2019) Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Youth Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Youth Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Ayob, Azaliana Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
description	Muslim population has been increasing globally over the years. Increasing along with it is the awareness of halal consumption. Many Muslims are becoming more aware towards the Halal idea and it has now not limited to food segment but non-food segment as well such as personal care, toiletries, fragrance and cosmetic products. In Malaysia, it can be observed of the palpable increasing demand for cosmetics product and due to the advancement of technology, knowledge and resources, cosmetics industry can be seen to be a major growing sector for the Halal industries. Multiple studies have been conducted to investigate the determinants of customer’s intention to purchase or Halal cosmetics. The main objective for this research is to identify the factors influencing customer’s purchase intention towards Halal cosmetics. The elements that will be examined are attitude, subjective norm, perceived behavioural control and brand awareness. Convenient sampling technique was used and questionnaires were distributed to more than 300 respondents from UiTM Kampus Bandaraya through internet survey. Subsequently, data collected were transferred into the SPSS program and analysed. The data went through several statistical analyses such as the frequency analysis, reliability analysis, descriptive analysis, Pearson correlation analysis and multiple regression analysis. The outcome was confirmed that all of the variables are positively related to customer’s purchase intention towards Halal cosmetics. All in all, the findings of this research study can be beneficial to the entities involved in Halal cosmetic industry and future researcher.
format	Student Project
author	Ayob, Azaliana
author_facet	Ayob, Azaliana
author_sort	Ayob, Azaliana
title	Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
title_short	Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
title_full	Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
title_fullStr	Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
title_full_unstemmed	Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
title_sort	factors influencing customer’s purchase intention towards halal cosmetics among young adults / azaliana ayob
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23443/ http://ir.uitm.edu.my/id/eprint/23443/1/PPb_AZALIANA%20AYOB%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:41Z
last_indexed	2023-09-18T23:10:41Z
_version_	1777418781842210816

Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob

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