Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain

The new era of advanced information technology through internet has becoming convenience for internet user. Understanding internet as one of the useful platform of information sharing, people are now influenced to spend most of their time using internet especially for purchasing. Within hotel contex...

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Bibliographic Details
Main Author:	Mad Daud @ Ajamain, Ermawati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23450/ http://ir.uitm.edu.my/id/eprint/23450/1/PPb_ERMAWATI%20MAD%20DAUD%20%40%20AJAMAIN%20M%20BM%2018_5.pdf

id	uitm-23450
recordtype	eprints
spelling	uitm-234502019-03-19T07:56:35Z http://ir.uitm.edu.my/id/eprint/23450/ Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain Mad Daud @ Ajamain, Ermawati Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives The new era of advanced information technology through internet has becoming convenience for internet user. Understanding internet as one of the useful platform of information sharing, people are now influenced to spend most of their time using internet especially for purchasing. Within hotel context, online reviews are definitely important as most of leisure travellers tend to evaluate the reviews of the hotels first before they decided to purchase or book the hotel room(s). Moreover, due to the fact that when consumers read online reviews, they are not paying attention only to the review scores but to other factors as well. This paper aims to discover the factors such as perceived price, perceived trust, online reviews and website usability that influence customers‟ booking intentions on online hotels websites or application such as booking.com, Airbnb, Traveloka, Agoda, Hotels.com and etc. Through internet survey, questionnaires will be distributed to the target respondents and the respondents will be selected by using convenience sampling. Statistical Package for the Social Sciences (SPSS) will be employed for data analysis right after data collection. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23450/1/PPb_ERMAWATI%20MAD%20DAUD%20%40%20AJAMAIN%20M%20BM%2018_5.pdf Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Mad Daud @ Ajamain, Ermawati Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
description	The new era of advanced information technology through internet has becoming convenience for internet user. Understanding internet as one of the useful platform of information sharing, people are now influenced to spend most of their time using internet especially for purchasing. Within hotel context, online reviews are definitely important as most of leisure travellers tend to evaluate the reviews of the hotels first before they decided to purchase or book the hotel room(s). Moreover, due to the fact that when consumers read online reviews, they are not paying attention only to the review scores but to other factors as well. This paper aims to discover the factors such as perceived price, perceived trust, online reviews and website usability that influence customers‟ booking intentions on online hotels websites or application such as booking.com, Airbnb, Traveloka, Agoda, Hotels.com and etc. Through internet survey, questionnaires will be distributed to the target respondents and the respondents will be selected by using convenience sampling. Statistical Package for the Social Sciences (SPSS) will be employed for data analysis right after data collection.
format	Student Project
author	Mad Daud @ Ajamain, Ermawati
author_facet	Mad Daud @ Ajamain, Ermawati
author_sort	Mad Daud @ Ajamain, Ermawati
title	Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
title_short	Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
title_full	Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
title_fullStr	Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
title_full_unstemmed	Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
title_sort	factors influencing consumers’ online booking intention on hotel rooms / ermawati mad daud @ ajamain
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23450/ http://ir.uitm.edu.my/id/eprint/23450/1/PPb_ERMAWATI%20MAD%20DAUD%20%40%20AJAMAIN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:10:42Z
last_indexed	2023-09-18T23:10:42Z
_version_	1777418782711480320

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain

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