Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon
The rapid growth of internet and the use of e-commerce have made viral marketing an appealing marketing method for most firms and marketers in order to promote and advertise their products or services. However, before involving with viral marketing, firms and marketers need to learn and recognize wh...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23451/ http://ir.uitm.edu.my/id/eprint/23451/1/PPb_EZATUL%20HASANAH%20JAIDON%20M%20BM%2019_5.pdf |