The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin

In this 21st century, technologies and internet have been widely used to communicate, searching information, socialize and do business globally. It is because latest technologies has improved with creative mechanism and be a part of people’s daily routines. Businesses are taking social media such as...

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Main Author:	Zaludin, Fatin Asfea
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/23452/ http://ir.uitm.edu.my/id/eprint/23452/1/PPb_FATIN%20ASFEA%20ZALUDIN%20M%20BM%2019_5.pdf

id	uitm-23452
recordtype	eprints
spelling	uitm-234522019-03-19T07:55:24Z http://ir.uitm.edu.my/id/eprint/23452/ The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin Zaludin, Fatin Asfea Social aspects. Social marketing Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty In this 21st century, technologies and internet have been widely used to communicate, searching information, socialize and do business globally. It is because latest technologies has improved with creative mechanism and be a part of people’s daily routines. Businesses are taking social media such as their platform to spread awareness and engage with customers to initiate a strong customer’s brand loyalty. Although social media is now currently used to market the brand, not every brand are effectively use this platform to gain brand loyalty from consumers. Besides, some of them are still using the conventional ways of marketing their product brand. In short, this study was aims to investigate the factors of social media marketing such as electronic word of mouth, online advertisement and brand image that are influencing consumers’ brand loyalty. Questionnaires as for the finding for this study will be distributed to targeted respondents using Google form and sent through social media. Respondents of the study will be selected using convenience sampling. After all the data were collected, Statistical Package for the Social Sciences (SPSS) will be used for data analysis. Overall, the results from data finding show there are all positive correlation between independent variables and dependent variable. These findings indicate that businesses that are using social media marketing platforms need to focus on enhancing the brand in social media to gain strong brand loyalty among consumers. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23452/1/PPb_FATIN%20ASFEA%20ZALUDIN%20M%20BM%2019_5.pdf Zaludin, Fatin Asfea (2019) The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Social aspects. Social marketing Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Zaludin, Fatin Asfea The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
description	In this 21st century, technologies and internet have been widely used to communicate, searching information, socialize and do business globally. It is because latest technologies has improved with creative mechanism and be a part of people’s daily routines. Businesses are taking social media such as their platform to spread awareness and engage with customers to initiate a strong customer’s brand loyalty. Although social media is now currently used to market the brand, not every brand are effectively use this platform to gain brand loyalty from consumers. Besides, some of them are still using the conventional ways of marketing their product brand. In short, this study was aims to investigate the factors of social media marketing such as electronic word of mouth, online advertisement and brand image that are influencing consumers’ brand loyalty. Questionnaires as for the finding for this study will be distributed to targeted respondents using Google form and sent through social media. Respondents of the study will be selected using convenience sampling. After all the data were collected, Statistical Package for the Social Sciences (SPSS) will be used for data analysis. Overall, the results from data finding show there are all positive correlation between independent variables and dependent variable. These findings indicate that businesses that are using social media marketing platforms need to focus on enhancing the brand in social media to gain strong brand loyalty among consumers.
format	Student Project
author	Zaludin, Fatin Asfea
author_facet	Zaludin, Fatin Asfea
author_sort	Zaludin, Fatin Asfea
title	The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
title_short	The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
title_full	The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
title_fullStr	The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
title_full_unstemmed	The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
title_sort	factors that influences social media marketing on consumers’ brand loyalty / fatin asfea zaludin
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23452/ http://ir.uitm.edu.my/id/eprint/23452/1/PPb_FATIN%20ASFEA%20ZALUDIN%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:42Z
last_indexed	2023-09-18T23:10:42Z
_version_	1777418783004033024

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin

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