Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam

Mamak restaurant has become the talk of the town with various cases regarding this kind of restaurant. So many issues come out when we search the internet about mamak restaurant and it is not a positive as well. From the dissatisfaction of the customers about the hygienic aspect of the restaurant, t...

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Bibliographic Details
Main Author:	Hanizam, Hani Muhammad Hilmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/23457/ http://ir.uitm.edu.my/id/eprint/23457/1/PPb_HANI%20MUHAMMAD%20HILMI%20HANIZAM%20M%20BM%2019_5.pdf

id	uitm-23457
recordtype	eprints
spelling	uitm-234572019-03-19T08:04:32Z http://ir.uitm.edu.my/id/eprint/23457/ Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam Hanizam, Hani Muhammad Hilmi Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mamak restaurant has become the talk of the town with various cases regarding this kind of restaurant. So many issues come out when we search the internet about mamak restaurant and it is not a positive as well. From the dissatisfaction of the customers about the hygienic aspect of the restaurant, to the price that they charged on something that doesn’t makes any sense at all to the mind of the customers. The main objective of this study was to identify the factors influencing customers to choose mamak stall or restaurant as preferable restaurant. Hence, This study shows that overall for the independent variables consist of quality of physical environment, food quality, and service quality have significantly affects towards customer behavioral intention. Subsequent regression analyses demonstrated that the independent variable influence customers behavioral intention through the factors that affecting the customers. However, this study is to investigate the most effective factors effecting customers perceptions towards service and quality of mamak restaurant. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23457/1/PPb_HANI%20MUHAMMAD%20HILMI%20HANIZAM%20M%20BM%2019_5.pdf Hanizam, Hani Muhammad Hilmi (2019) Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hanizam, Hani Muhammad Hilmi Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
description	Mamak restaurant has become the talk of the town with various cases regarding this kind of restaurant. So many issues come out when we search the internet about mamak restaurant and it is not a positive as well. From the dissatisfaction of the customers about the hygienic aspect of the restaurant, to the price that they charged on something that doesn’t makes any sense at all to the mind of the customers. The main objective of this study was to identify the factors influencing customers to choose mamak stall or restaurant as preferable restaurant. Hence, This study shows that overall for the independent variables consist of quality of physical environment, food quality, and service quality have significantly affects towards customer behavioral intention. Subsequent regression analyses demonstrated that the independent variable influence customers behavioral intention through the factors that affecting the customers. However, this study is to investigate the most effective factors effecting customers perceptions towards service and quality of mamak restaurant.
format	Student Project
author	Hanizam, Hani Muhammad Hilmi
author_facet	Hanizam, Hani Muhammad Hilmi
author_sort	Hanizam, Hani Muhammad Hilmi
title	Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
title_short	Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
title_full	Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
title_fullStr	Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
title_full_unstemmed	Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
title_sort	factor influencing customer to choose mamak stall or restaurant as preferable restaurant / hani muhammad hilmi hanizam
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23457/ http://ir.uitm.edu.my/id/eprint/23457/1/PPb_HANI%20MUHAMMAD%20HILMI%20HANIZAM%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:43Z
last_indexed	2023-09-18T23:10:43Z
_version_	1777418783578652672

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam

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