Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin

With the significant increase of seriousness of global warming, people are getting more attention of protecting and preserving the natural environment. The environmental attitude and environmental knowledge of consumers towards the environment is increasing rapidly. This may influence consumer purch...

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Main Author:	Mahmud Hishamuddin, Hanisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/23458/ http://ir.uitm.edu.my/id/eprint/23458/1/PPb_HANISAH%20MAHMUD%20HISHAMUDDIN%20M%20BM%2019_5.pdf

id	uitm-23458
recordtype	eprints
spelling	uitm-234582019-03-20T01:27:23Z http://ir.uitm.edu.my/id/eprint/23458/ Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin Mahmud Hishamuddin, Hanisah Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling With the significant increase of seriousness of global warming, people are getting more attention of protecting and preserving the natural environment. The environmental attitude and environmental knowledge of consumers towards the environment is increasing rapidly. This may influence consumer purchase intention to a greener perspective. Thus, it is important to investigate the factor affecting the green purchase intention of consumers. For this study, the aim is to identify the factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor. This research focuses on two objectives which are to determine the relationship between environmental attitude and environmental knowledge towards green purchase intention among working consumers in Petaling Jaya, Selangor and also to identify the most influence factors affecting the green purchase intention among working consumers in Petaling Jaya, Selangor. The sample size of this research is 100 respondents and the appropriate type of investigation for this study is correlation with minimal interference. Quota sampling is used which represent 67 Malay, 19 Chinese, 13 Indian and 1 other which is Iban to ensure that this research will not leave out any of the group. Besides, the questionnaires distribute used Likert-scale to help in collecting the data from the respondents. The results show that environmental attitude is positive, strong and significant relationship towards green purchase intention among working consumers in Petaling Jaya, Selangor. However, the other independent variable which is environmental knowledge is positive, moderate and not significant towards green purchase intention among working consumers in Petaling Jaya, Selangor. Last but not least, the most influence factor affecting the green purchase intention among working consumers in Petaling Jaya, Selangor is environmental attitude with the value of (β = 0.501). Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23458/1/PPb_HANISAH%20MAHMUD%20HISHAMUDDIN%20M%20BM%2019_5.pdf Mahmud Hishamuddin, Hanisah (2019) Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mahmud Hishamuddin, Hanisah Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
description	With the significant increase of seriousness of global warming, people are getting more attention of protecting and preserving the natural environment. The environmental attitude and environmental knowledge of consumers towards the environment is increasing rapidly. This may influence consumer purchase intention to a greener perspective. Thus, it is important to investigate the factor affecting the green purchase intention of consumers. For this study, the aim is to identify the factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor. This research focuses on two objectives which are to determine the relationship between environmental attitude and environmental knowledge towards green purchase intention among working consumers in Petaling Jaya, Selangor and also to identify the most influence factors affecting the green purchase intention among working consumers in Petaling Jaya, Selangor. The sample size of this research is 100 respondents and the appropriate type of investigation for this study is correlation with minimal interference. Quota sampling is used which represent 67 Malay, 19 Chinese, 13 Indian and 1 other which is Iban to ensure that this research will not leave out any of the group. Besides, the questionnaires distribute used Likert-scale to help in collecting the data from the respondents. The results show that environmental attitude is positive, strong and significant relationship towards green purchase intention among working consumers in Petaling Jaya, Selangor. However, the other independent variable which is environmental knowledge is positive, moderate and not significant towards green purchase intention among working consumers in Petaling Jaya, Selangor. Last but not least, the most influence factor affecting the green purchase intention among working consumers in Petaling Jaya, Selangor is environmental attitude with the value of (β = 0.501).
format	Student Project
author	Mahmud Hishamuddin, Hanisah
author_facet	Mahmud Hishamuddin, Hanisah
author_sort	Mahmud Hishamuddin, Hanisah
title	Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
title_short	Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
title_full	Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
title_fullStr	Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
title_full_unstemmed	Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
title_sort	factors influencing green purchase intention among working consumers in petaling jaya, selangor / hanisah mahmud hishamuddin
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23458/ http://ir.uitm.edu.my/id/eprint/23458/1/PPb_HANISAH%20MAHMUD%20HISHAMUDDIN%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:43Z
last_indexed	2023-09-18T23:10:43Z
_version_	1777418783727550464

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin

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