Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin

The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engage...

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Bibliographic Details
Main Author:	Nordin, Mohamad Nazmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Travel agents Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23464/ http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf

id	uitm-23464
recordtype	eprints
spelling	uitm-234642019-03-20T01:18:35Z http://ir.uitm.edu.my/id/eprint/23464/ Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin Nordin, Mohamad Nazmi Travel agents Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel agents Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Travel agents Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Nordin, Mohamad Nazmi Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
description	The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement.
format	Student Project
author	Nordin, Mohamad Nazmi
author_facet	Nordin, Mohamad Nazmi
author_sort	Nordin, Mohamad Nazmi
title	Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_short	Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_full	Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_fullStr	Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_full_unstemmed	Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_sort	impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / mohamad nazmi nordin
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23464/ http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:10:44Z
last_indexed	2023-09-18T23:10:44Z
_version_	1777418784624082944

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin

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