Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engage...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23464/ http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf |