Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif

The consumption of counterfeit product has attracted great attention. Therefore, this study conducted to determine the factors influencing intention to purchase counterfeit sport product. Three out of four independent variables were taken from Theory of Planned Behavior (TPB). The influencing factor...

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Main Author:	Mohd Sharif, Mohamad Syafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23465/ http://ir.uitm.edu.my/id/eprint/23465/1/PPb_MOHAMAD%20SYAFIQ%20MOHD%20SHARIF%20M%20BM%2019_5.pdf

id	uitm-23465
recordtype	eprints
spelling	uitm-234652019-03-20T01:17:22Z http://ir.uitm.edu.my/id/eprint/23465/ Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif Mohd Sharif, Mohamad Syafiq Marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The consumption of counterfeit product has attracted great attention. Therefore, this study conducted to determine the factors influencing intention to purchase counterfeit sport product. Three out of four independent variables were taken from Theory of Planned Behavior (TPB). The influencing factors consist of four elements which are attitude toward counterfeit, subjective norms, perceived behavioural control and brand consciousness. Meanwhile, the dependent variable applied in this study is students’ intention to purchase counterfeit sport product. Descriptive are causal research on the issue was applied by the researcher. Next, the sampling design for this study was non-probability sampling which is convenience sampling method with questionnaires distributed through Google form online platform. The data collected were analysed by using Statistical Package for Social Science (SPSS) version 25. The analysis includes the descriptive analysis, reliability testing, correlation and multiple regression analysis. The result of multiple regression analysis proved that three of the independent variables which are attitude toward counterfeit, perceived behavioural control and brand consciousness are significant, while subjective norms has negative significant impact on purchase intention. Therefore, future researcher suggested to conduct study using larger sample size, applying longitudinal study and broaden the focus of study. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23465/1/PPb_MOHAMAD%20SYAFIQ%20MOHD%20SHARIF%20M%20BM%2019_5.pdf Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Mohd Sharif, Mohamad Syafiq Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
description	The consumption of counterfeit product has attracted great attention. Therefore, this study conducted to determine the factors influencing intention to purchase counterfeit sport product. Three out of four independent variables were taken from Theory of Planned Behavior (TPB). The influencing factors consist of four elements which are attitude toward counterfeit, subjective norms, perceived behavioural control and brand consciousness. Meanwhile, the dependent variable applied in this study is students’ intention to purchase counterfeit sport product. Descriptive are causal research on the issue was applied by the researcher. Next, the sampling design for this study was non-probability sampling which is convenience sampling method with questionnaires distributed through Google form online platform. The data collected were analysed by using Statistical Package for Social Science (SPSS) version 25. The analysis includes the descriptive analysis, reliability testing, correlation and multiple regression analysis. The result of multiple regression analysis proved that three of the independent variables which are attitude toward counterfeit, perceived behavioural control and brand consciousness are significant, while subjective norms has negative significant impact on purchase intention. Therefore, future researcher suggested to conduct study using larger sample size, applying longitudinal study and broaden the focus of study.
format	Student Project
author	Mohd Sharif, Mohamad Syafiq
author_facet	Mohd Sharif, Mohamad Syafiq
author_sort	Mohd Sharif, Mohamad Syafiq
title	Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
title_short	Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
title_full	Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
title_fullStr	Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
title_full_unstemmed	Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
title_sort	factors influencing students’ intention to purchase counterfeit sport products / mohamad syafiq mohd sharif
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23465/ http://ir.uitm.edu.my/id/eprint/23465/1/PPb_MOHAMAD%20SYAFIQ%20MOHD%20SHARIF%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:44Z
last_indexed	2023-09-18T23:10:44Z
_version_	1777418784760397824

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif

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