Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif

Nowadays, too many fraud cases that involve in Umrah package that are arrange by certain travel agency. We as Muslim Malaysian are disallowed to go to Umrah by ourselves or in other term "Do It Yourself (D.I.Y)", we cannot avoid but still need to choose which Umrah travel agency we want to...

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Bibliographic Details
Main Author: Md. Hanif, Nur Aliaa Diyana
Format: Student Project
Language:English
Published: Academy of Contemporary Islamic Studies 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23477/
http://ir.uitm.edu.my/id/eprint/23477/1/PPb_NUR%20ALIAA%20DIYANA%20MD.%20HANIF%20ACI%2018_5.pdf
id uitm-23477
recordtype eprints
spelling uitm-234772019-03-19T07:27:10Z http://ir.uitm.edu.my/id/eprint/23477/ Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif Md. Hanif, Nur Aliaa Diyana Consumer satisfaction Customer services. Customer relations Nowadays, too many fraud cases that involve in Umrah package that are arrange by certain travel agency. We as Muslim Malaysian are disallowed to go to Umrah by ourselves or in other term "Do It Yourself (D.I.Y)", we cannot avoid but still need to choose which Umrah travel agency we want to pick. By that there is a problem which is how the customer need to choose to avoid from being cheating and to make them clear what they really need in the Umrah travel agency. This research aim is to study the influencing factors towards customer's choice of Umrah travel agency. It is generally studied in public Muslim Malaysia but in specifically Muslim Malaysia that are also customer of Tabung Haji. This research is based on data obtained from survey questionnaire that polled public attitudes regarding the influencing factors towards customer's choice of Umrah travel agency. The data was analysed to evaluate and determine the major factor that influence customer's choice of Umrah travel agency. The research suggested that the most influence factor is trust on travel agency. The results of the study also shown that the other factor that may influence in choosing Umrah travel agency is the factor of quality customer services. It is hope that the study can contribute to the improvement of Umrah travel agency arrangement and marketing also give a clear view to the customer that ned to choose Umrah travel agency. Academy of Contemporary Islamic Studies 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23477/1/PPb_NUR%20ALIAA%20DIYANA%20MD.%20HANIF%20ACI%2018_5.pdf Md. Hanif, Nur Aliaa Diyana (2018) Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer satisfaction
Customer services. Customer relations
spellingShingle Consumer satisfaction
Customer services. Customer relations
Md. Hanif, Nur Aliaa Diyana
Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
description Nowadays, too many fraud cases that involve in Umrah package that are arrange by certain travel agency. We as Muslim Malaysian are disallowed to go to Umrah by ourselves or in other term "Do It Yourself (D.I.Y)", we cannot avoid but still need to choose which Umrah travel agency we want to pick. By that there is a problem which is how the customer need to choose to avoid from being cheating and to make them clear what they really need in the Umrah travel agency. This research aim is to study the influencing factors towards customer's choice of Umrah travel agency. It is generally studied in public Muslim Malaysia but in specifically Muslim Malaysia that are also customer of Tabung Haji. This research is based on data obtained from survey questionnaire that polled public attitudes regarding the influencing factors towards customer's choice of Umrah travel agency. The data was analysed to evaluate and determine the major factor that influence customer's choice of Umrah travel agency. The research suggested that the most influence factor is trust on travel agency. The results of the study also shown that the other factor that may influence in choosing Umrah travel agency is the factor of quality customer services. It is hope that the study can contribute to the improvement of Umrah travel agency arrangement and marketing also give a clear view to the customer that ned to choose Umrah travel agency.
format Student Project
author Md. Hanif, Nur Aliaa Diyana
author_facet Md. Hanif, Nur Aliaa Diyana
author_sort Md. Hanif, Nur Aliaa Diyana
title Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
title_short Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
title_full Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
title_fullStr Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
title_full_unstemmed Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
title_sort influencing factors towards customer's choice of umrah travel agencies / nur aliaa diyana md. hanif
publisher Academy of Contemporary Islamic Studies
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/23477/
http://ir.uitm.edu.my/id/eprint/23477/1/PPb_NUR%20ALIAA%20DIYANA%20MD.%20HANIF%20ACI%2018_5.pdf
first_indexed 2023-09-18T23:10:46Z
last_indexed 2023-09-18T23:10:46Z
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