Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun

Since the late 1980s, the online grocery has been around and adopted in regions such as Europe, Australia and Asia. The online grocery trend has been inflamed by the growth of the Internet and now the smart device era. Advanced technology, including Internet technology, is used to communicate, searc...

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Bibliographic Details
Main Author:	Baharun, Muhammad Nasrun Syahmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/23487/ http://ir.uitm.edu.my/id/eprint/23487/1/PPb_MUHAMMAD%20NASRUN%20SYAHMI%20BAHARUN%20M%20BM%2019_5.pdf

id	uitm-23487
recordtype	eprints
spelling	uitm-234872019-03-21T01:40:46Z http://ir.uitm.edu.my/id/eprint/23487/ Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun Baharun, Muhammad Nasrun Syahmi Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Since the late 1980s, the online grocery has been around and adopted in regions such as Europe, Australia and Asia. The online grocery trend has been inflamed by the growth of the Internet and now the smart device era. Advanced technology, including Internet technology, is used to communicate, search for information, easily text and send e-mails to anyone worldwide. There are many factors that influence the consumers’ actual usage of e-grocery. This dissertation studies Malaysian consumers and why some of them are willing to use e-grocery, while some do not. Therefore, the research had been conducted to study the behavioural intention of consumers towards online grocery services by determining the factors influence it. The independent variables that had being examined in this study are perceived usefulness, perceived ease of use, perceived risk and social influence that influencing consumers’ behavioural intention towards online grocery. Questionnaires had been distributed to 200 respondents at shopping mall around Melaka City and the respondents are being selected using convenience sampling and 200 target respondents successfully being return and valid questionnaires. Social Sciences (SPSS) for Statistical Package had been employed for data analysis on descriptive, correlation and regression analysis. Based on results, the research objectives and research questions have been answer which is to identify level of behavioural intention on online groceries products, to identify the most influence factors that affect behavioural intention on online groceries products and to identify relationship between perceived usefulness, perceived ease of use, perceived risk, social influence and behavioural intention on online groceries products. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23487/1/PPb_MUHAMMAD%20NASRUN%20SYAHMI%20BAHARUN%20M%20BM%2019_5.pdf Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Baharun, Muhammad Nasrun Syahmi Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
description	Since the late 1980s, the online grocery has been around and adopted in regions such as Europe, Australia and Asia. The online grocery trend has been inflamed by the growth of the Internet and now the smart device era. Advanced technology, including Internet technology, is used to communicate, search for information, easily text and send e-mails to anyone worldwide. There are many factors that influence the consumers’ actual usage of e-grocery. This dissertation studies Malaysian consumers and why some of them are willing to use e-grocery, while some do not. Therefore, the research had been conducted to study the behavioural intention of consumers towards online grocery services by determining the factors influence it. The independent variables that had being examined in this study are perceived usefulness, perceived ease of use, perceived risk and social influence that influencing consumers’ behavioural intention towards online grocery. Questionnaires had been distributed to 200 respondents at shopping mall around Melaka City and the respondents are being selected using convenience sampling and 200 target respondents successfully being return and valid questionnaires. Social Sciences (SPSS) for Statistical Package had been employed for data analysis on descriptive, correlation and regression analysis. Based on results, the research objectives and research questions have been answer which is to identify level of behavioural intention on online groceries products, to identify the most influence factors that affect behavioural intention on online groceries products and to identify relationship between perceived usefulness, perceived ease of use, perceived risk, social influence and behavioural intention on online groceries products.
format	Student Project
author	Baharun, Muhammad Nasrun Syahmi
author_facet	Baharun, Muhammad Nasrun Syahmi
author_sort	Baharun, Muhammad Nasrun Syahmi
title	Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
title_short	Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
title_full	Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
title_fullStr	Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
title_full_unstemmed	Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
title_sort	behavioural intention towards online grocery services in melaka / muhammad nasrun syahmi baharun
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23487/ http://ir.uitm.edu.my/id/eprint/23487/1/PPb_MUHAMMAD%20NASRUN%20SYAHMI%20BAHARUN%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:47Z
last_indexed	2023-09-18T23:10:47Z
_version_	1777418787977428992

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun

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