Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar

The study aims to identify which factors that strongly influences consumer behavior to purchase intention towards counterfeit fashion product. The study is also set out to examine the relationship between factors that influencing customer and purchase intention towards counterfeit fashion product. A...

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Bibliographic Details
Main Author:	Abu Bakar, Nur Irdina Syazwani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23544/ http://ir.uitm.edu.my/id/eprint/23544/1/PPb_NUR%20IRDINA%20SYAZWANI%20ABU%20BAKAR%20M%20BM%2019_5.pdf

id	uitm-23544
recordtype	eprints
spelling	uitm-235442019-04-07T03:52:44Z http://ir.uitm.edu.my/id/eprint/23544/ Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar Abu Bakar, Nur Irdina Syazwani Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The study aims to identify which factors that strongly influences consumer behavior to purchase intention towards counterfeit fashion product. The study is also set out to examine the relationship between factors that influencing customer and purchase intention towards counterfeit fashion product. A theoretical framework is proposed by following the studies of Bhatia, V. (2018). The factor that is believed to influence the purchase intention of customer in the study of Bhatia (2018) are social influence, materialism, value consciousness, perceived risk and brand consciousness. A survey of 180 respondents was conducted in Bandaraya Melaka by using convenience sampling and the data is analysed by using SPSS 20 to get a clear result. Pearson correlation, multiple regression and Cronbach Alpha test were used to test the suggested hypotheses and research question. The result indicated that social influence, value consciousness and brand consciousness have positive relationship with purchase intention while perceived risk have negative relationship with purchase intention which are following the path of this research study. The result also shows that perceived risk has the strongest impact on purchase intention, Based on this results, several recommendations have been made for fashion retail companies and also for future research purposes. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23544/1/PPb_NUR%20IRDINA%20SYAZWANI%20ABU%20BAKAR%20M%20BM%2019_5.pdf Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Abu Bakar, Nur Irdina Syazwani Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
description	The study aims to identify which factors that strongly influences consumer behavior to purchase intention towards counterfeit fashion product. The study is also set out to examine the relationship between factors that influencing customer and purchase intention towards counterfeit fashion product. A theoretical framework is proposed by following the studies of Bhatia, V. (2018). The factor that is believed to influence the purchase intention of customer in the study of Bhatia (2018) are social influence, materialism, value consciousness, perceived risk and brand consciousness. A survey of 180 respondents was conducted in Bandaraya Melaka by using convenience sampling and the data is analysed by using SPSS 20 to get a clear result. Pearson correlation, multiple regression and Cronbach Alpha test were used to test the suggested hypotheses and research question. The result indicated that social influence, value consciousness and brand consciousness have positive relationship with purchase intention while perceived risk have negative relationship with purchase intention which are following the path of this research study. The result also shows that perceived risk has the strongest impact on purchase intention, Based on this results, several recommendations have been made for fashion retail companies and also for future research purposes.
format	Student Project
author	Abu Bakar, Nur Irdina Syazwani
author_facet	Abu Bakar, Nur Irdina Syazwani
author_sort	Abu Bakar, Nur Irdina Syazwani
title	Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
title_short	Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
title_full	Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
title_fullStr	Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
title_full_unstemmed	Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
title_sort	factors that influencing purchase intention towards counterfeit fashion / nur irdina syazwani abu bakar
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23544/ http://ir.uitm.edu.my/id/eprint/23544/1/PPb_NUR%20IRDINA%20SYAZWANI%20ABU%20BAKAR%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:54Z
last_indexed	2023-09-18T23:10:54Z
_version_	1777418794728161280

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar

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