Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham

The purpose of this research is to study about the factors that influencing customers purchase intention towards organic food in Malaysia. This research identifies the factors that attributes to purchase intention such as health consciousness, environmental concern, perceived value and food safety....

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Bibliographic Details
Main Author:	Badrul Hisham, Nurdiyana Madihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23568/ http://ir.uitm.edu.my/id/eprint/23568/1/PPb_NURDIYANA%20MADIHAH%20BADRUL%20HISHAM%20M%20BM%2019_5.pdf

id	uitm-23568
recordtype	eprints
spelling	uitm-235682019-03-23T06:41:07Z http://ir.uitm.edu.my/id/eprint/23568/ Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham Badrul Hisham, Nurdiyana Madihah Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of this research is to study about the factors that influencing customers purchase intention towards organic food in Malaysia. This research identifies the factors that attributes to purchase intention such as health consciousness, environmental concern, perceived value and food safety. These factors will be used to identify or to determine which one of it has the most influential factors contributes to customer purchase intention towards organic food. The research is based on a sample of 110 respondents. The results show that health consciousness, environmental concern, perceived value and food safety have significant influence of purchase intention towards organic food. It involve the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Among all of those factors, the most influencing factor that influence the customers purchase intention towards organic food is food safety with the significant at <0.05 level. Besides that, the research also comes with recommendation that will help the organic industry to improve the customers purchase intention towards organic food in the future. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23568/1/PPb_NURDIYANA%20MADIHAH%20BADRUL%20HISHAM%20M%20BM%2019_5.pdf Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Badrul Hisham, Nurdiyana Madihah Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
description	The purpose of this research is to study about the factors that influencing customers purchase intention towards organic food in Malaysia. This research identifies the factors that attributes to purchase intention such as health consciousness, environmental concern, perceived value and food safety. These factors will be used to identify or to determine which one of it has the most influential factors contributes to customer purchase intention towards organic food. The research is based on a sample of 110 respondents. The results show that health consciousness, environmental concern, perceived value and food safety have significant influence of purchase intention towards organic food. It involve the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Among all of those factors, the most influencing factor that influence the customers purchase intention towards organic food is food safety with the significant at <0.05 level. Besides that, the research also comes with recommendation that will help the organic industry to improve the customers purchase intention towards organic food in the future.
format	Student Project
author	Badrul Hisham, Nurdiyana Madihah
author_facet	Badrul Hisham, Nurdiyana Madihah
author_sort	Badrul Hisham, Nurdiyana Madihah
title	Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
title_short	Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
title_full	Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
title_fullStr	Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
title_full_unstemmed	Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
title_sort	factors influencing customers purchase intention towards organic food in malaysia / nurdiyana madihah badrul hisham
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23568/ http://ir.uitm.edu.my/id/eprint/23568/1/PPb_NURDIYANA%20MADIHAH%20BADRUL%20HISHAM%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:57Z
last_indexed	2023-09-18T23:10:57Z
_version_	1777418798256619520

Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham

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