Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam

The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awarene...

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Bibliographic Details
Main Author:	Mohamad Nizam, Nurul Aida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Awareness Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/23581/ http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf

id	uitm-23581
recordtype	eprints
spelling	uitm-235812019-03-29T01:55:53Z http://ir.uitm.edu.my/id/eprint/23581/ Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam Mohamad Nizam, Nurul Aida Awareness Branding (Marketing) Market surveys. Including brand choice. Brand loyalty The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awareness) variable and dependent variable where it is correlated with each other. Hence with the proper observation, its aim study aims to investigate the major factors that influence Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. The first objective is to examine the relationship with brand trust and Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Secondly, to analyze the relationship with brand association and Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Thirdly, to investigate the relationship with brand personality and the Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Lastly, it was to observe the relationship with brand awareness and brand loyalty consumers toward Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. The sampling design that used in this research is non- probability sampling which is the convenient sampling. The data collection method are primary data and secondary data which the primary data are conducted by distributed a questionnaire to the sample size where 200 respondent at the Tabung Haji HQ which is the staff. The finding and research were result in frequency, descriptive, correlation and regression. Finally, the data, conclusions and recommendations are conducted. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
spellingShingle	Awareness Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Mohamad Nizam, Nurul Aida Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
description	The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awareness) variable and dependent variable where it is correlated with each other. Hence with the proper observation, its aim study aims to investigate the major factors that influence Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. The first objective is to examine the relationship with brand trust and Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Secondly, to analyze the relationship with brand association and Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Thirdly, to investigate the relationship with brand personality and the Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. Lastly, it was to observe the relationship with brand awareness and brand loyalty consumers toward Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. The sampling design that used in this research is non- probability sampling which is the convenient sampling. The data collection method are primary data and secondary data which the primary data are conducted by distributed a questionnaire to the sample size where 200 respondent at the Tabung Haji HQ which is the staff. The finding and research were result in frequency, descriptive, correlation and regression. Finally, the data, conclusions and recommendations are conducted.
format	Student Project
author	Mohamad Nizam, Nurul Aida
author_facet	Mohamad Nizam, Nurul Aida
author_sort	Mohamad Nizam, Nurul Aida
title	Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
title_short	Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
title_full	Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
title_fullStr	Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
title_full_unstemmed	Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
title_sort	brand loyalty on fast moving consumer goods (fmcg) among office workers in kuala lumpur / nurul aida mohamad nizam
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23581/ http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:59Z
last_indexed	2023-09-18T23:10:59Z
_version_	1777418800140910592

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam

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