Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awarene...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23581/ http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf |