Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is pa...

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Bibliographic Details
Main Author:	Ismail, Nurul Syafiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging
Online Access:	http://ir.uitm.edu.my/id/eprint/23586/ http://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf

id	uitm-23586
recordtype	eprints
spelling	uitm-235862019-03-29T01:53:47Z http://ir.uitm.edu.my/id/eprint/23586/ Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail Ismail, Nurul Syafiqah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is packaging color, packaging material, design of wrapper and printed information. These studies were focus for population of gen Y in Melaka Tengah. 200 sets of questionnaires were distributed and only 185 were returned. The results from this study found that design of wrapper is the characteristics that give the most impact towards consumer buying behavior. Convenience sampling was the sampling method for this study. The data of correlation and regression was analyzed by using SPSS. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging Ismail, Nurul Syafiqah Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
description	This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is packaging color, packaging material, design of wrapper and printed information. These studies were focus for population of gen Y in Melaka Tengah. 200 sets of questionnaires were distributed and only 185 were returned. The results from this study found that design of wrapper is the characteristics that give the most impact towards consumer buying behavior. Convenience sampling was the sampling method for this study. The data of correlation and regression was analyzed by using SPSS.
format	Student Project
author	Ismail, Nurul Syafiqah
author_facet	Ismail, Nurul Syafiqah
author_sort	Ismail, Nurul Syafiqah
title	Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
title_short	Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
title_full	Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
title_fullStr	Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
title_full_unstemmed	Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
title_sort	consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / nurul syafiqah ismail
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23586/ http://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:59Z
last_indexed	2023-09-18T23:10:59Z
_version_	1777418800844505088

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

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