Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is pa...

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Bibliographic Details
Main Author: Ismail, Nurul Syafiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23586/
http://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf

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