Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan

Green purchasing have become an interesting topic to be debate especially among young generation. The attempt of this research is to study the factors affecting the purchase of green products among the selected millennial in Melaka. This research are aiming to study about the relationship between de...

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Main Author:	Megat Nor Mazlan, Puteri Aliah Athirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23589/ http://ir.uitm.edu.my/id/eprint/23589/1/PPb_PUTERI%20ALIAH%20ATHIRAH%20MEGAT%20NOR%20MAZLAN%20M%20BM%2019_5.pdf

id	uitm-23589
recordtype	eprints
spelling	uitm-235892019-03-29T01:51:59Z http://ir.uitm.edu.my/id/eprint/23589/ Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan Megat Nor Mazlan, Puteri Aliah Athirah Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Green purchasing have become an interesting topic to be debate especially among young generation. The attempt of this research is to study the factors affecting the purchase of green products among the selected millennial in Melaka. This research are aiming to study about the relationship between dependent variable which is green purchasing and independent variable which are social influence, perceived environmental knowledge, eco-labelling, and exposure to environmental messages through the media. This research is distributed in Melaka, specifically at the University Technology MARA Bandaraya Melaka, Melaka Sentral Bus Terminal, Tesco Mall Bandaraya Melaka, Aeon Mall Bandaraya Melaka, Mahkota Parade and Dataran Pahlawan area. A set of 384 questionnaires are distributed among students, staffs, and public person who are willingly to contribute in this study. Out of 384 data collected, only 259 data are analyse in this study using Descriptive Analysis, Reliability Analysis, Correlation Analysis and Multiple Regression Analysis. The analysis is conducted using SPSS software version 25. The result of the study are expected to be that there is a relationship between dependent variables and independent variables of the study. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23589/1/PPb_PUTERI%20ALIAH%20ATHIRAH%20MEGAT%20NOR%20MAZLAN%20M%20BM%2019_5.pdf Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Megat Nor Mazlan, Puteri Aliah Athirah Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
description	Green purchasing have become an interesting topic to be debate especially among young generation. The attempt of this research is to study the factors affecting the purchase of green products among the selected millennial in Melaka. This research are aiming to study about the relationship between dependent variable which is green purchasing and independent variable which are social influence, perceived environmental knowledge, eco-labelling, and exposure to environmental messages through the media. This research is distributed in Melaka, specifically at the University Technology MARA Bandaraya Melaka, Melaka Sentral Bus Terminal, Tesco Mall Bandaraya Melaka, Aeon Mall Bandaraya Melaka, Mahkota Parade and Dataran Pahlawan area. A set of 384 questionnaires are distributed among students, staffs, and public person who are willingly to contribute in this study. Out of 384 data collected, only 259 data are analyse in this study using Descriptive Analysis, Reliability Analysis, Correlation Analysis and Multiple Regression Analysis. The analysis is conducted using SPSS software version 25. The result of the study are expected to be that there is a relationship between dependent variables and independent variables of the study.
format	Student Project
author	Megat Nor Mazlan, Puteri Aliah Athirah
author_facet	Megat Nor Mazlan, Puteri Aliah Athirah
author_sort	Megat Nor Mazlan, Puteri Aliah Athirah
title	Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
title_short	Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
title_full	Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
title_fullStr	Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
title_full_unstemmed	Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
title_sort	factors affecting the purchase of green products among the selected millennials in melaka / puteri aliah athirah megat nor mazlan
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23589/ http://ir.uitm.edu.my/id/eprint/23589/1/PPb_PUTERI%20ALIAH%20ATHIRAH%20MEGAT%20NOR%20MAZLAN%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:11:00Z
last_indexed	2023-09-18T23:11:00Z
_version_	1777418801281761280

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan

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