Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable whic...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23601/ http://ir.uitm.edu.my/id/eprint/23601/1/PPb_SYAFIRAH%20SUHAIMI%20M%20BM%2019_5.pdf |