Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar

Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that inf...

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Bibliographic Details
Main Author:	Azhar, Syaheerah Aisyah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23602/ http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf

id	uitm-23602
recordtype	eprints
spelling	uitm-236022019-03-29T01:26:42Z http://ir.uitm.edu.my/id/eprint/23602/ Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar Azhar, Syaheerah Aisyah HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that influence the intentions of purchasing counterfeit products among consumers in Malaysia. This study examines the relationship between value consciousness, perceived risk and consumers’ attitude to the intentions of buying fake products. This study involves 216 respondents around the residential area of Bandar Botanica, Klang who had experience buying counterfeit products. Past analysis shows the existence of positive relationships between the attitudes and intentions of purchasing fake products. Attitudes are found to influence the intention of purchasing counterfeit products. This study also emphasizes the implications of research, limitations and future research proposals. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Azhar, Syaheerah Aisyah Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
description	Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that influence the intentions of purchasing counterfeit products among consumers in Malaysia. This study examines the relationship between value consciousness, perceived risk and consumers’ attitude to the intentions of buying fake products. This study involves 216 respondents around the residential area of Bandar Botanica, Klang who had experience buying counterfeit products. Past analysis shows the existence of positive relationships between the attitudes and intentions of purchasing fake products. Attitudes are found to influence the intention of purchasing counterfeit products. This study also emphasizes the implications of research, limitations and future research proposals.
format	Student Project
author	Azhar, Syaheerah Aisyah
author_facet	Azhar, Syaheerah Aisyah
author_sort	Azhar, Syaheerah Aisyah
title	Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
title_short	Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
title_full	Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
title_fullStr	Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
title_full_unstemmed	Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
title_sort	factors affecting consumers’ intention to purchase counterfeit cosmetics / syaheerah aisyah azhar
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23602/ http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:11:02Z
last_indexed	2023-09-18T23:11:02Z
_version_	1777418803111526400

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar

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