Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman

Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this stud...

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Main Author:	Syed Ahmad Badiuzaman, Syed Muhammad Yusof
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/23604/ http://ir.uitm.edu.my/id/eprint/23604/1/PPb_SYED%20MUHAMMAD%20YUSOF%20SYED%20AHMAD%20BADIUZAMAN%20M%20BM%2018_5.pdf

id	uitm-23604
recordtype	eprints
spelling	uitm-236042019-03-29T01:24:19Z http://ir.uitm.edu.my/id/eprint/23604/ Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman Syed Ahmad Badiuzaman, Syed Muhammad Yusof Environmental aspects. Green marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this study is to examine the factors that influence consumers‟ green purchase behaviour towards green products in Malaysia. There are 4 independent variables were used in this research project to identify the factors that influence consumers‟ purchasing behaviour toward green products; Environmentalism, Behaving Economically, Knowledge and dependent variable; Green Purchasing Behaviour. 100 Malaysia consumer are the minimum sole targeted respondents in this study. It is found that there are no significant differences for the gender and race variables whereas monthly income variable was found a significant difference on it. In addition, the study findings also discovered that there is a significant relationship between the factors influence and consumers‟ purchasing behaviour towards green products. Consequently, these research findings have provided some insight and feedback to businesses who basically facing a lot of challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulating their various strategies to effectively attract the Malaysian consumers to purchase green products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23604/1/PPb_SYED%20MUHAMMAD%20YUSOF%20SYED%20AHMAD%20BADIUZAMAN%20M%20BM%2018_5.pdf Syed Ahmad Badiuzaman, Syed Muhammad Yusof (2018) Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Syed Ahmad Badiuzaman, Syed Muhammad Yusof Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
description	Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this study is to examine the factors that influence consumers‟ green purchase behaviour towards green products in Malaysia. There are 4 independent variables were used in this research project to identify the factors that influence consumers‟ purchasing behaviour toward green products; Environmentalism, Behaving Economically, Knowledge and dependent variable; Green Purchasing Behaviour. 100 Malaysia consumer are the minimum sole targeted respondents in this study. It is found that there are no significant differences for the gender and race variables whereas monthly income variable was found a significant difference on it. In addition, the study findings also discovered that there is a significant relationship between the factors influence and consumers‟ purchasing behaviour towards green products. Consequently, these research findings have provided some insight and feedback to businesses who basically facing a lot of challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulating their various strategies to effectively attract the Malaysian consumers to purchase green products.
format	Student Project
author	Syed Ahmad Badiuzaman, Syed Muhammad Yusof
author_facet	Syed Ahmad Badiuzaman, Syed Muhammad Yusof
author_sort	Syed Ahmad Badiuzaman, Syed Muhammad Yusof
title	Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
title_short	Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
title_full	Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
title_fullStr	Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
title_full_unstemmed	Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
title_sort	factors influencing consumer’s green purchasing behaviour towards green products in malaysia / syed muhammad yusof syed ahmad badiuzaman
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23604/ http://ir.uitm.edu.my/id/eprint/23604/1/PPb_SYED%20MUHAMMAD%20YUSOF%20SYED%20AHMAD%20BADIUZAMAN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:11:02Z
last_indexed	2023-09-18T23:11:02Z
_version_	1777418803393593344

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman

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