Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was use...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23606/ http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf |