Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan

Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. H...

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Main Authors:	Ismail, Muhammad Mubarak, Mohd Noor, Nur Sarafaten, Amanina Athira Razlan, Razlan
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Subjects:	Travel and state. Tourism Automobile industry and trade Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/23657/ http://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf

id	uitm-23657
recordtype	eprints
spelling	uitm-236572019-04-07T04:16:20Z http://ir.uitm.edu.my/id/eprint/23657/ Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan Travel and state. Tourism Automobile industry and trade Consumer satisfaction Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. Here, we examine customer satisfaction from data collection on Panorama Melaka Bus. The study focuses on identifying significant factor that influencing customer evaluation and satisfaction with the overall experiences by using that service. The key findings reveal that customer evaluate the services primarily on overall experience based on the tangible facilities that Panorama Melaka Bus provide. Core conditions of the buses must meet are responsiveness and the assurance of the services. Other features vary in importance. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf Ismail, Muhammad Mubarak and Mohd Noor, Nur Sarafaten and Amanina Athira Razlan, Razlan (2013) Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism Automobile industry and trade Consumer satisfaction
spellingShingle	Travel and state. Tourism Automobile industry and trade Consumer satisfaction Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
description	Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. Here, we examine customer satisfaction from data collection on Panorama Melaka Bus. The study focuses on identifying significant factor that influencing customer evaluation and satisfaction with the overall experiences by using that service. The key findings reveal that customer evaluate the services primarily on overall experience based on the tangible facilities that Panorama Melaka Bus provide. Core conditions of the buses must meet are responsiveness and the assurance of the services. Other features vary in importance.
format	Student Project
author	Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan
author_facet	Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan
author_sort	Ismail, Muhammad Mubarak
title	Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
title_short	Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
title_full	Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
title_fullStr	Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
title_full_unstemmed	Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
title_sort	attributes of panorama melaka bus towards customer satisfaction / muhammad mubarak ismail, nur sarafaten mohd noor and amanina athira razlan
publisher	Faculty of Hotel and Tourism Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/23657/ http://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf
first_indexed	2023-09-18T23:11:07Z
last_indexed	2023-09-18T23:11:07Z
_version_	1777418808689950720

Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan

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