Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh

Organic banana is one of the nutritional foods and it is good for health. Eating organic banana may add additional health benefits as compare to eating non-organic banana. Organic banana contain less synthetic fertilizer, artificial colouring, flavouring, sweeteners and preservations, some of it may...

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Main Author:	Mohd Noh, Ainnur Haziqah
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2019
Subjects:	Musaceae (Banana) S Agriculture (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/23781/

id	uitm-23781
recordtype	eprints
spelling	uitm-237812019-04-16T08:16:03Z http://ir.uitm.edu.my/id/eprint/23781/ Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh Mohd Noh, Ainnur Haziqah Musaceae (Banana) S Agriculture (General) Organic banana is one of the nutritional foods and it is good for health. Eating organic banana may add additional health benefits as compare to eating non-organic banana. Organic banana contain less synthetic fertilizer, artificial colouring, flavouring, sweeteners and preservations, some of it may be harmful for human body. The study was conducted to identify the determinants or factor that influenced the consumer’s acceptance towards organic banana in Malaysia. The survey method was used for data collection. The questionnaires were distributed to 52 respondents that consists of consumer in Malaysia. The random sampling technique was used in this survey. The results were interpreted by factor analysis by using Statistical Package for Science Computer Software (SPSS) version 23. There were three independent variables for the studies which were price, knowledge and environmental concern. The result from the factor analysis based on the KMO’s value showed that 0.582 which was moderate. The KMO’s value greater than 0.5 was considered acceptable. From the total variance explained, price factor was dominant attribute represented by three factors which were eigenvalues more than 1. The factors were willing to pay extra (4.476), suitable price (2.388) and interested to buy (1.776). It showed that 61.715% of the variance would be explained by the factors. . Based on the rotated table, there are 7 item that influenced in factor 1 and 5 of the factors were price. It can be explained that price factor is the most dominant factor. Other than that, in factor 2, there were 4 item that being extracted and 3 of the factors are represented knowledge. Then, in factor 3 there were 3 item that being extracted and it represent environmental concern. Thus, it can be concluded that price was most dominant factor on Malaysian consumer’s acceptance towards purchasing organic banana. Faculty of Plantation and Agrotechnology 2019 Student Project NonPeerReviewed Mohd Noh, Ainnur Haziqah (2019) Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Musaceae (Banana) S Agriculture (General)
spellingShingle	Musaceae (Banana) S Agriculture (General) Mohd Noh, Ainnur Haziqah Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
description	Organic banana is one of the nutritional foods and it is good for health. Eating organic banana may add additional health benefits as compare to eating non-organic banana. Organic banana contain less synthetic fertilizer, artificial colouring, flavouring, sweeteners and preservations, some of it may be harmful for human body. The study was conducted to identify the determinants or factor that influenced the consumer’s acceptance towards organic banana in Malaysia. The survey method was used for data collection. The questionnaires were distributed to 52 respondents that consists of consumer in Malaysia. The random sampling technique was used in this survey. The results were interpreted by factor analysis by using Statistical Package for Science Computer Software (SPSS) version 23. There were three independent variables for the studies which were price, knowledge and environmental concern. The result from the factor analysis based on the KMO’s value showed that 0.582 which was moderate. The KMO’s value greater than 0.5 was considered acceptable. From the total variance explained, price factor was dominant attribute represented by three factors which were eigenvalues more than 1. The factors were willing to pay extra (4.476), suitable price (2.388) and interested to buy (1.776). It showed that 61.715% of the variance would be explained by the factors. . Based on the rotated table, there are 7 item that influenced in factor 1 and 5 of the factors were price. It can be explained that price factor is the most dominant factor. Other than that, in factor 2, there were 4 item that being extracted and 3 of the factors are represented knowledge. Then, in factor 3 there were 3 item that being extracted and it represent environmental concern. Thus, it can be concluded that price was most dominant factor on Malaysian consumer’s acceptance towards purchasing organic banana.
format	Student Project
author	Mohd Noh, Ainnur Haziqah
author_facet	Mohd Noh, Ainnur Haziqah
author_sort	Mohd Noh, Ainnur Haziqah
title	Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
title_short	Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
title_full	Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
title_fullStr	Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
title_full_unstemmed	Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh
title_sort	analysis on malaysian consumers acceptance towards purchasing organic banana / ainnur haziqah mohd noh
publisher	Faculty of Plantation and Agrotechnology
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23781/
first_indexed	2023-09-18T23:11:22Z
last_indexed	2023-09-18T23:11:22Z
_version_	1777418824833826816

Analysis on Malaysian consumers acceptance towards purchasing organic banana / Ainnur Haziqah Mohd Noh

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