Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak

People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting...

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Bibliographic Details
Main Author:	Abdul Razak, Hilman Nazmi
Format:	Student Project
Published:	Faculty of Plantation And Agrotechnology 2017
Subjects:	Marketing research. Marketing research companies. Sales forecasting S Agriculture (General) Engineering machinery, tools, and implements
Online Access:	http://ir.uitm.edu.my/id/eprint/23916/

id	uitm-23916
recordtype	eprints
spelling	uitm-239162019-05-03T08:14:32Z http://ir.uitm.edu.my/id/eprint/23916/ Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak Abdul Razak, Hilman Nazmi Marketing research. Marketing research companies. Sales forecasting S Agriculture (General) Engineering machinery, tools, and implements People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting the selling performance of farm machinery and to evaluate by ranking the identified factors in accordance with their effect on farm machinery selling performance in Selangor state. The study is carried out in Selangor state. Both primary and secondary data are used for this research. The study has collected primary data from the dealer of farm machinery in Selangor. Factor analysis was used to find out the most influencing factor that is considered by the respondent which is the dealer in the selling performance factor of farm machinery. It is found that as ranking that based on the respondents, product is ranked first and followed by reputation, spare and parts, marketing strategies and economic that is considered for selling farm machinery by following the customer behavior. Faculty of Plantation And Agrotechnology 2017 Student Project NonPeerReviewed Abdul Razak, Hilman Nazmi (2017) Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Marketing research. Marketing research companies. Sales forecasting S Agriculture (General) Engineering machinery, tools, and implements
spellingShingle	Marketing research. Marketing research companies. Sales forecasting S Agriculture (General) Engineering machinery, tools, and implements Abdul Razak, Hilman Nazmi Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
description	People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting the selling performance of farm machinery and to evaluate by ranking the identified factors in accordance with their effect on farm machinery selling performance in Selangor state. The study is carried out in Selangor state. Both primary and secondary data are used for this research. The study has collected primary data from the dealer of farm machinery in Selangor. Factor analysis was used to find out the most influencing factor that is considered by the respondent which is the dealer in the selling performance factor of farm machinery. It is found that as ranking that based on the respondents, product is ranked first and followed by reputation, spare and parts, marketing strategies and economic that is considered for selling farm machinery by following the customer behavior.
format	Student Project
author	Abdul Razak, Hilman Nazmi
author_facet	Abdul Razak, Hilman Nazmi
author_sort	Abdul Razak, Hilman Nazmi
title	Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_short	Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_full	Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_fullStr	Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_full_unstemmed	Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_sort	factors affecting sales performance of farm machinery at selected dealers in selangor / hilman nazmi abdul razak
publisher	Faculty of Plantation And Agrotechnology
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/23916/
first_indexed	2023-09-18T23:11:36Z
last_indexed	2023-09-18T23:11:36Z
_version_	1777418838752624640

Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak

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