Consumers’ acceptance toward local produced rice at Seri Mendapat, Jasin, Melaka / Ibrahim Salleh

Rice is the staple food for the local citizen in Malaysia. There are many factors affecting the consumers to buy and consume the local rice. To identify the factors, a study is conducted at the area of Seri Mendapat ,Jasin, Melaka. The objectives of this study are to find out the relationship betwee...

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Bibliographic Details
Main Author: Salleh, Ibrahim
Format: Student Project
Published: Faculty Of Plantation And Agrotechnology 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23917/

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