Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin

The study of this research is about the perception of the consumer towards purchasing cooking palm oil in Bukit Ibam., Pahang. Three main objectives of this study are to determine the level of awareness, acceptance level and demand of cooking palm oil among the consumer. Methodology used was questio...

Full description

Bibliographic Details
Main Author:	Rasuddin, Muhamad Faiez
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2017
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/24213/

id	uitm-24213
recordtype	eprints
spelling	uitm-242132019-05-16T02:16:57Z http://ir.uitm.edu.my/id/eprint/24213/ Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin Rasuddin, Muhamad Faiez Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The study of this research is about the perception of the consumer towards purchasing cooking palm oil in Bukit Ibam., Pahang. Three main objectives of this study are to determine the level of awareness, acceptance level and demand of cooking palm oil among the consumer. Methodology used was questionnaire which applied the random sampling method by using Crosstab, Chi-Square analysis and factor analysis. The result showed based on Factor Analysis Test, the level of awareness is 0.705, level of acceptance is 0.527 and demand factor is 0.532. The main factor towards consumers on purchasing cooking palm oil which is based on Factor Analysis Test is level of awareness. From the level of awareness, it separate into the three main factor which is health factor, knowledge factor and energy factor. As a result, people should more concern about the advantages and disadvantages of cooking palm oil. Other research also should be done to others place to identify is there the same factor or will get another factor about the perception towards cooking palm oil. Faculty of Plantation and Agrotechnology 2017 Student Project NonPeerReviewed Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Rasuddin, Muhamad Faiez Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
description	The study of this research is about the perception of the consumer towards purchasing cooking palm oil in Bukit Ibam., Pahang. Three main objectives of this study are to determine the level of awareness, acceptance level and demand of cooking palm oil among the consumer. Methodology used was questionnaire which applied the random sampling method by using Crosstab, Chi-Square analysis and factor analysis. The result showed based on Factor Analysis Test, the level of awareness is 0.705, level of acceptance is 0.527 and demand factor is 0.532. The main factor towards consumers on purchasing cooking palm oil which is based on Factor Analysis Test is level of awareness. From the level of awareness, it separate into the three main factor which is health factor, knowledge factor and energy factor. As a result, people should more concern about the advantages and disadvantages of cooking palm oil. Other research also should be done to others place to identify is there the same factor or will get another factor about the perception towards cooking palm oil.
format	Student Project
author	Rasuddin, Muhamad Faiez
author_facet	Rasuddin, Muhamad Faiez
author_sort	Rasuddin, Muhamad Faiez
title	Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
title_short	Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
title_full	Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
title_fullStr	Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
title_full_unstemmed	Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
title_sort	consumers’ perception in purchasing cooking palm oil in bukit ibam, muadzam shah, pahang / muhamad faiez rasuddin
publisher	Faculty of Plantation and Agrotechnology
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/24213/
first_indexed	2023-09-18T23:12:07Z
last_indexed	2023-09-18T23:12:07Z
_version_	1777418871643308032

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin

Similar Items