An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provid...

Full description

Bibliographic Details
Main Author: Mat Lizah, Muhammad Reedha
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24260/
http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf
id uitm-24260
recordtype eprints
spelling uitm-242602019-05-29T04:22:10Z http://ir.uitm.edu.my/id/eprint/24260/ An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah Mat Lizah, Muhammad Reedha Marketing Advertising The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks. 2019 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. Degree thesis, Universiti Teknologi MARA, Melaka.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Marketing
Advertising
spellingShingle Marketing
Advertising
Mat Lizah, Muhammad Reedha
An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
description The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks.
format Thesis
author Mat Lizah, Muhammad Reedha
author_facet Mat Lizah, Muhammad Reedha
author_sort Mat Lizah, Muhammad Reedha
title An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_short An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_fullStr An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full_unstemmed An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_sort advertising approach to promote energy drink case study: gorilla energy drink / muhammad reedha mat lizah
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/24260/
http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf
first_indexed 2023-09-18T23:12:13Z
last_indexed 2023-09-18T23:12:13Z
_version_ 1777418877643259904