An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provid...

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Bibliographic Details
Main Author:	Mat Lizah, Muhammad Reedha
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Marketing Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/24260/ http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf

id	uitm-24260
recordtype	eprints
spelling	uitm-242602019-05-29T04:22:10Z http://ir.uitm.edu.my/id/eprint/24260/ An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah Mat Lizah, Muhammad Reedha Marketing Advertising The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks. 2019 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. Degree thesis, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Advertising
spellingShingle	Marketing Advertising Mat Lizah, Muhammad Reedha An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
description	The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provide increased energy to improve physical and cognitive performance. However, studies supporting this claim are limited. In fact, some harmful effects on health have been linked to energy drinks. This has raised the question of whether this drink is safe. The study was conducted to identify and discuss published articles studying the health effects associated with energy drinks. It is concluded that although energy drinks can have a good impact on physical performance, this product also has a health priority if it is not used. In order to inform target audiences, marketing of energy drinks should be promoted through creative advertising to attract adolescent and young adult intentions. This is because the effect of online food marketing on creative advertising on young adults is not yet clear. This study examines the benefits of energy drink through creative advertising on young teenagers, using energy drinks for example cases. This study shows the power of advertising affecting adolescents while attracting people's health to young adults, who are unaware of the importance of energy drinks.
format	Thesis
author	Mat Lizah, Muhammad Reedha
author_facet	Mat Lizah, Muhammad Reedha
author_sort	Mat Lizah, Muhammad Reedha
title	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_short	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_fullStr	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_full_unstemmed	An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
title_sort	advertising approach to promote energy drink case study: gorilla energy drink / muhammad reedha mat lizah
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/24260/ http://ir.uitm.edu.my/id/eprint/24260/1/TD_MUHAMMAD%20REEDHA%20MAT%20LIZAH%20M%20AD%2019_5.pdf
first_indexed	2023-09-18T23:12:13Z
last_indexed	2023-09-18T23:12:13Z
_version_	1777418877643259904

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

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