The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perc...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24312/ http://ir.uitm.edu.my/id/eprint/24312/1/PPb_MOHD%20lKHMAL%20FADZIL%20BM%20K%2010_5.pdf |