Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal

The budgets hotel sector is becoming increasingly popular even in advanced country such as Europe country and developing country such as China and India. Budget hotels' product concept is affordable not only for upper income and middle income that emphasize on value for money but also for lo...

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Main Authors:	Ahmad, Khaizie Sazimah, Jamal, Chatila @ Nurasyikin
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Subjects:	Travel and the state. Tourism Recreational areas and facilities. Recreation centers Management. Industrial Management
Online Access:	http://ir.uitm.edu.my/id/eprint/24536/ http://ir.uitm.edu.my/id/eprint/24536/1/LP_KHAIZIE%20SAZIMAH%20AHMAD%20RMI%2012_5.pdf

id	uitm-24536
recordtype	eprints
spelling	uitm-245362019-06-25T03:16:20Z http://ir.uitm.edu.my/id/eprint/24536/ Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal Ahmad, Khaizie Sazimah Jamal, Chatila @ Nurasyikin Travel and the state. Tourism Recreational areas and facilities. Recreation centers Management. Industrial Management The budgets hotel sector is becoming increasingly popular even in advanced country such as Europe country and developing country such as China and India. Budget hotels' product concept is affordable not only for upper income and middle income that emphasize on value for money but also for low income travellers. This paper is aim to determine which attributes of Malacca's budget hotels that will influence travelers' decision and also to identify the significant factors that differentiate the choice of budget hotel between local and foreign travelers. We attempt to use the SERVQUAL and Fishbein's multi attribute model to give clear indication which of the attributes are most dominant in influencing travelers to make a decision to choose budget hotel. The SERVQUAL model is part of the satisfaction measurement techniques, while the Fishbein model is part of the attitude measurement techniques. A convenience sampling method was deemed appropriate for the purpose of this study. Malacca state becomes scope of this study based on the fact Malacca was most prominent tourism spot. While many researchers concentrate their studies on service quality measuring customer satisfaction on luxury hotels elements, very few studies emphasized on budget hotels sector especially in Malaysia. This study is expected to bring some practical implication by utilizing information obtained from the travelers to enhance a much more efficient marketing strategy in the budget hotel industry. The attributes that have been identified to be most crucial will became critical success factor to practitioners and can be focused by the hotels in their future decisions. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24536/1/LP_KHAIZIE%20SAZIMAH%20AHMAD%20RMI%2012_5.pdf Ahmad, Khaizie Sazimah and Jamal, Chatila @ Nurasyikin (2012) Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Recreational areas and facilities. Recreation centers Management. Industrial Management
spellingShingle	Travel and the state. Tourism Recreational areas and facilities. Recreation centers Management. Industrial Management Ahmad, Khaizie Sazimah Jamal, Chatila @ Nurasyikin Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
description	The budgets hotel sector is becoming increasingly popular even in advanced country such as Europe country and developing country such as China and India. Budget hotels' product concept is affordable not only for upper income and middle income that emphasize on value for money but also for low income travellers. This paper is aim to determine which attributes of Malacca's budget hotels that will influence travelers' decision and also to identify the significant factors that differentiate the choice of budget hotel between local and foreign travelers. We attempt to use the SERVQUAL and Fishbein's multi attribute model to give clear indication which of the attributes are most dominant in influencing travelers to make a decision to choose budget hotel. The SERVQUAL model is part of the satisfaction measurement techniques, while the Fishbein model is part of the attitude measurement techniques. A convenience sampling method was deemed appropriate for the purpose of this study. Malacca state becomes scope of this study based on the fact Malacca was most prominent tourism spot. While many researchers concentrate their studies on service quality measuring customer satisfaction on luxury hotels elements, very few studies emphasized on budget hotels sector especially in Malaysia. This study is expected to bring some practical implication by utilizing information obtained from the travelers to enhance a much more efficient marketing strategy in the budget hotel industry. The attributes that have been identified to be most crucial will became critical success factor to practitioners and can be focused by the hotels in their future decisions.
format	Research Reports
author	Ahmad, Khaizie Sazimah Jamal, Chatila @ Nurasyikin
author_facet	Ahmad, Khaizie Sazimah Jamal, Chatila @ Nurasyikin
author_sort	Ahmad, Khaizie Sazimah
title	Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
title_short	Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
title_full	Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
title_fullStr	Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
title_full_unstemmed	Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal
title_sort	travelers' perception towards budget hotel elements / khaizie sazimah ahmad and chatila @ nurasyikin jamal
publisher	Research Management Institute (RMI)
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/24536/ http://ir.uitm.edu.my/id/eprint/24536/1/LP_KHAIZIE%20SAZIMAH%20AHMAD%20RMI%2012_5.pdf
first_indexed	2023-09-18T23:12:48Z
last_indexed	2023-09-18T23:12:48Z
_version_	1777418914626535424

Travelers' perception towards budget hotel elements / Khaizie Sazimah Ahmad and Chatila @ Nurasyikin Jamal

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