Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin

The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promot...

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Main Author:	Zainudin, Abd Hadi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Travel and the state. Tourism Marketing Market segmentation. Target marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/24554/ http://ir.uitm.edu.my/id/eprint/24554/1/PPb_ABD%20HADI%20ZAINUDIN%20M%20BM%2010_5.pdf

id	uitm-24554
recordtype	eprints
spelling	uitm-245542019-07-19T03:19:58Z http://ir.uitm.edu.my/id/eprint/24554/ Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin Zainudin, Abd Hadi Travel and the state. Tourism Marketing Market segmentation. Target marketing The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promotional tools that can help them increase the Melaka River Cruise (MRC) customer come to get their service. The first objective of this study is to determine level of intention to use Melaka River Cruise (MRC) to people that come to the Melaka area target customers. The second objective of this research is, to rank promotional mix element that contribute intention to use Melaka River Cruise (MRC). The next objective of this study is to determine the most effective promotional tools that can be used by the Melaka River, and Coastal Development Corporation and Melaka River Cruise (MRC). And the last objective of this study is to identify the solution or recommendation in improving promotional tools in creating customer intention to use Melaka River Cruise (MRC). For the research methodology, researcher used Exploratory and Descriptive Research in conducted this research study. The populations in this study were the people that come around the Melaka town area. In this study researcher was decide to use Convenience Sampling which is a Non Probability Sampling Technique that attempt to obtain a sample of convenient elements. The number of respondent for this research is 120 for this study, the researcher will use primary data and secondary data in order to collect data from the sample. The technique for collecting data is by using the questionnaire as a results, there is no relationship or not significant between the independent variable (performance expectancy, effort expectancy, social influences, and facilitating condition) with the dependent variable (behavioral intention). For the effectiveness of promotional tools is, sakes promotion represent as a the most effective promotional tools, followed by the exhibition, personal selling, direct marketing and so on. The (PPSPM) should take any appropriate strategies to encourage tourist’s intention to use Melaka River Cruise (MRC) Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24554/1/PPb_ABD%20HADI%20ZAINUDIN%20M%20BM%2010_5.pdf Zainudin, Abd Hadi (2010) Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Marketing Market segmentation. Target marketing
spellingShingle	Travel and the state. Tourism Marketing Market segmentation. Target marketing Zainudin, Abd Hadi Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
description	The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promotional tools that can help them increase the Melaka River Cruise (MRC) customer come to get their service. The first objective of this study is to determine level of intention to use Melaka River Cruise (MRC) to people that come to the Melaka area target customers. The second objective of this research is, to rank promotional mix element that contribute intention to use Melaka River Cruise (MRC). The next objective of this study is to determine the most effective promotional tools that can be used by the Melaka River, and Coastal Development Corporation and Melaka River Cruise (MRC). And the last objective of this study is to identify the solution or recommendation in improving promotional tools in creating customer intention to use Melaka River Cruise (MRC). For the research methodology, researcher used Exploratory and Descriptive Research in conducted this research study. The populations in this study were the people that come around the Melaka town area. In this study researcher was decide to use Convenience Sampling which is a Non Probability Sampling Technique that attempt to obtain a sample of convenient elements. The number of respondent for this research is 120 for this study, the researcher will use primary data and secondary data in order to collect data from the sample. The technique for collecting data is by using the questionnaire as a results, there is no relationship or not significant between the independent variable (performance expectancy, effort expectancy, social influences, and facilitating condition) with the dependent variable (behavioral intention). For the effectiveness of promotional tools is, sakes promotion represent as a the most effective promotional tools, followed by the exhibition, personal selling, direct marketing and so on. The (PPSPM) should take any appropriate strategies to encourage tourist’s intention to use Melaka River Cruise (MRC)
format	Student Project
author	Zainudin, Abd Hadi
author_facet	Zainudin, Abd Hadi
author_sort	Zainudin, Abd Hadi
title	Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
title_short	Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
title_full	Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
title_fullStr	Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
title_full_unstemmed	Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
title_sort	effectiveness of promotional tools and behavioral intention of tourist towards melaka river cruise (mrc) / abd hadi zainudin
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24554/ http://ir.uitm.edu.my/id/eprint/24554/1/PPb_ABD%20HADI%20ZAINUDIN%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:12:50Z
last_indexed	2023-09-18T23:12:50Z
_version_	1777418917252169728

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin

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