Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan

Religious travel has grown consistently with the growth of the tourism industry worldwide (Siti Hasnah Hassan, 2015). In selecting an agent is a vital part of Umrah preparation. It is important that pilgrims understand the criteria and apply them when buying an Umrah package. However, many cases lik...

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Main Author:	Syed Redhwan, Sharifah La'aiba
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24562/ http://ir.uitm.edu.my/id/eprint/24562/1/PPb_SHARIFAH%20LA%27AIBA%20SYED%20REDHWAN%20%20BM%20J%2017_5.pdf

id	uitm-24562
recordtype	eprints
spelling	uitm-245622019-09-11T07:59:13Z http://ir.uitm.edu.my/id/eprint/24562/ Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan Syed Redhwan, Sharifah La'aiba Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Religious travel has grown consistently with the growth of the tourism industry worldwide (Siti Hasnah Hassan, 2015). In selecting an agent is a vital part of Umrah preparation. It is important that pilgrims understand the criteria and apply them when buying an Umrah package. However, many cases like fraud and scam occurred in Malaysia where the agents hide some information from the pilgrims which lead to the problem and poor satisfaction level towards the agent. Besides, visa issues where the agent did not handle it properly which will affect to the pilgrim journey and service received not as per agents promised is an example of issue occur today (Buang, 2017). According to Kiki & Adrian (2014) increasing to Umrah leads to increasing number of fraud cases on potential pilgrims however the government promises to take down the license of travel agency that proved to swindle Umrah travel agency. There are not yet research regarding this topic, but there are a lot of studies about Travel Agency. The dependent variable in this study is "Factor influencing the selection of umrah travel agency". The independent variables are trust, cost value, attractive marketing and customer services. Thus, the present study has shown that cost value and customer service have a significant relationship with the selection of Umrah travel agency. However, for trust and attractive marketing, there are not having significant relationships with the selection of Umrah travel agency. In a nutshell, cost value is the most factors that contribute to the selection of Umrah travel agency: a case study in Kuala Lumpur and Selangor. Faculty of Business Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24562/1/PPb_SHARIFAH%20LA%27AIBA%20SYED%20REDHWAN%20%20BM%20J%2017_5.pdf Syed Redhwan, Sharifah La'aiba (2017) Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Syed Redhwan, Sharifah La'aiba Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
description	Religious travel has grown consistently with the growth of the tourism industry worldwide (Siti Hasnah Hassan, 2015). In selecting an agent is a vital part of Umrah preparation. It is important that pilgrims understand the criteria and apply them when buying an Umrah package. However, many cases like fraud and scam occurred in Malaysia where the agents hide some information from the pilgrims which lead to the problem and poor satisfaction level towards the agent. Besides, visa issues where the agent did not handle it properly which will affect to the pilgrim journey and service received not as per agents promised is an example of issue occur today (Buang, 2017). According to Kiki & Adrian (2014) increasing to Umrah leads to increasing number of fraud cases on potential pilgrims however the government promises to take down the license of travel agency that proved to swindle Umrah travel agency. There are not yet research regarding this topic, but there are a lot of studies about Travel Agency. The dependent variable in this study is "Factor influencing the selection of umrah travel agency". The independent variables are trust, cost value, attractive marketing and customer services. Thus, the present study has shown that cost value and customer service have a significant relationship with the selection of Umrah travel agency. However, for trust and attractive marketing, there are not having significant relationships with the selection of Umrah travel agency. In a nutshell, cost value is the most factors that contribute to the selection of Umrah travel agency: a case study in Kuala Lumpur and Selangor.
format	Student Project
author	Syed Redhwan, Sharifah La'aiba
author_facet	Syed Redhwan, Sharifah La'aiba
author_sort	Syed Redhwan, Sharifah La'aiba
title	Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
title_short	Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
title_full	Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
title_fullStr	Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
title_full_unstemmed	Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
title_sort	factors influencing the selection of umrah travel agencies in malaysia / sharifah la'aiba syed redhwan
publisher	Faculty of Business Management
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/24562/ http://ir.uitm.edu.my/id/eprint/24562/1/PPb_SHARIFAH%20LA%27AIBA%20SYED%20REDHWAN%20%20BM%20J%2017_5.pdf
first_indexed	2023-09-18T23:12:51Z
last_indexed	2023-09-18T23:12:51Z
_version_	1777418918428672000

Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan

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