Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir

The purpose of this study is to investigate the relationship between three independent variables against one dependent variable. Basically, it consists of three factors influencing the adoption of e-commerce among youths in Kuala Lumpur and the factors are Trust in Sellers, Perceived Risks and Fraud...

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Bibliographic Details
Main Author:	Muhamed Nasir, Adam Aziz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Youth Electronic commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/24583/ http://ir.uitm.edu.my/id/eprint/24583/1/PPb_ADAM%20AZIZ%20MUHAMED%20NASIR%20M%20BM%2015_5.pdf

id	uitm-24583
recordtype	eprints
spelling	uitm-245832019-07-22T03:22:51Z http://ir.uitm.edu.my/id/eprint/24583/ Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir Muhamed Nasir, Adam Aziz Youth Electronic commerce The purpose of this study is to investigate the relationship between three independent variables against one dependent variable. Basically, it consists of three factors influencing the adoption of e-commerce among youths in Kuala Lumpur and the factors are Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control. In order to complete this write up, a few hypotheses were constructed and focused on the objectives to determine whether there were significant relationships between Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control against Adoption of E-commerce. For this study, 384 youths residing in Kuala Lumpur were chosen as respondents for this study. However, only 279 responses were returned back to the researcher. The data was obtained from primary data by using questionnaires. All data collected through the questionnaires were analyzed systematically by Statistical Package for Social Science (SPSS). From the correlation testing, the result shows three independent variables which are Trust in Sellers and Perceived Behavioural Control have strong relationships, while Perceived Risks and Frauds has moderate relationship. For multiple regression analysis, the results indicate that Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control are factors that lead to Adoption of E-commerce among youths in Kuala Lumpur. In terms of hypotheses testing, two hypotheses pertaining to Trust in Sellers and Perceived Behavioural Control are accepted, while hypothesis concerning Perceived Risks and Frauds is rejected. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24583/1/PPb_ADAM%20AZIZ%20MUHAMED%20NASIR%20M%20BM%2015_5.pdf Muhamed Nasir, Adam Aziz (2015) Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Youth Electronic commerce
spellingShingle	Youth Electronic commerce Muhamed Nasir, Adam Aziz Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
description	The purpose of this study is to investigate the relationship between three independent variables against one dependent variable. Basically, it consists of three factors influencing the adoption of e-commerce among youths in Kuala Lumpur and the factors are Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control. In order to complete this write up, a few hypotheses were constructed and focused on the objectives to determine whether there were significant relationships between Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control against Adoption of E-commerce. For this study, 384 youths residing in Kuala Lumpur were chosen as respondents for this study. However, only 279 responses were returned back to the researcher. The data was obtained from primary data by using questionnaires. All data collected through the questionnaires were analyzed systematically by Statistical Package for Social Science (SPSS). From the correlation testing, the result shows three independent variables which are Trust in Sellers and Perceived Behavioural Control have strong relationships, while Perceived Risks and Frauds has moderate relationship. For multiple regression analysis, the results indicate that Trust in Sellers, Perceived Risks and Frauds and Perceived Behavioural Control are factors that lead to Adoption of E-commerce among youths in Kuala Lumpur. In terms of hypotheses testing, two hypotheses pertaining to Trust in Sellers and Perceived Behavioural Control are accepted, while hypothesis concerning Perceived Risks and Frauds is rejected.
format	Student Project
author	Muhamed Nasir, Adam Aziz
author_facet	Muhamed Nasir, Adam Aziz
author_sort	Muhamed Nasir, Adam Aziz
title	Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
title_short	Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
title_full	Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
title_fullStr	Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
title_full_unstemmed	Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir
title_sort	factors that lead to adoption of e-commerce among youths in kuala lumpur / adam aziz muhamed nasir
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24583/ http://ir.uitm.edu.my/id/eprint/24583/1/PPb_ADAM%20AZIZ%20MUHAMED%20NASIR%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:12:53Z
last_indexed	2023-09-18T23:12:53Z
_version_	1777418920465006592

Factors that lead to adoption of E-commerce among youths in Kuala Lumpur / Adam Aziz Muhamed Nasir

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