The determinants of individual perception towards debit card product consumption in Malaysia / Adilah Md. Nor
The purpose of this exploratory research is to explore the link between the choices of using debit card product as a medium of payment. It examines the Malaysian market in relation debit card usage and its impact on individual perception. Furthermore, the study aims to identify the keys that determi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24586/ http://ir.uitm.edu.my/id/eprint/24586/1/PPb_ADILAH%20MD.%20NOR%20M%20BM%2011_5.pdf |