The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim
Promotion is one of the key aspects of the marketing mix. Promotion involves disseminating information about product, product line, brand or company and this variable creates a promotional mix or promotional strategy. Regardless of what types of business the company are in, they need to develop prom...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24617/ http://ir.uitm.edu.my/id/eprint/24617/1/PPb_AHMAD%20ZAHIM%20CHE%20HASHIM%20M%20BM%2010_5.pdf |