The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other el...

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Bibliographic Details
Main Author:	Analiz, Aiman Zarif
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/24625/ http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf

id	uitm-24625
recordtype	eprints
spelling	uitm-246252019-07-22T02:18:52Z http://ir.uitm.edu.my/id/eprint/24625/ The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz Analiz, Aiman Zarif Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other elements. Businesses normally would not use only one of the elements but would have combinations of several of the elements. This research is made to study and find out the implementation of promotional mix by Mesiniaga Berhad in reaching their target market. Through this study, researcher wants to investigate what is the promotional mix implemented by Mesiniaga Berhad, how do they implement their promotional mix and why do the company implements those promotional mix. The research methodology used to gather the information are the secondary data, interviews, annual reports, and many others. Here the gap analysis is done and the findings of this research is to answer whether the promotional mix used by Mesiniaga Berhad are effectives or ineffective in reaching their target market. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions
spellingShingle	Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions Analiz, Aiman Zarif The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
description	Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other elements. Businesses normally would not use only one of the elements but would have combinations of several of the elements. This research is made to study and find out the implementation of promotional mix by Mesiniaga Berhad in reaching their target market. Through this study, researcher wants to investigate what is the promotional mix implemented by Mesiniaga Berhad, how do they implement their promotional mix and why do the company implements those promotional mix. The research methodology used to gather the information are the secondary data, interviews, annual reports, and many others. Here the gap analysis is done and the findings of this research is to answer whether the promotional mix used by Mesiniaga Berhad are effectives or ineffective in reaching their target market.
format	Student Project
author	Analiz, Aiman Zarif
author_facet	Analiz, Aiman Zarif
author_sort	Analiz, Aiman Zarif
title	The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_short	The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_full	The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_fullStr	The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_full_unstemmed	The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_sort	implementation of promotional mix in reaching mesiniaga berhad’s target market / aiman zarif analiz
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24625/ http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:12:59Z
last_indexed	2023-09-18T23:12:59Z
_version_	1777418926566670336

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

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