The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other el...

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Main Author: Analiz, Aiman Zarif
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24625/
http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf
id uitm-24625
recordtype eprints
spelling uitm-246252019-07-22T02:18:52Z http://ir.uitm.edu.my/id/eprint/24625/ The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz Analiz, Aiman Zarif Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other elements. Businesses normally would not use only one of the elements but would have combinations of several of the elements. This research is made to study and find out the implementation of promotional mix by Mesiniaga Berhad in reaching their target market. Through this study, researcher wants to investigate what is the promotional mix implemented by Mesiniaga Berhad, how do they implement their promotional mix and why do the company implements those promotional mix. The research methodology used to gather the information are the secondary data, interviews, annual reports, and many others. Here the gap analysis is done and the findings of this research is to answer whether the promotional mix used by Mesiniaga Berhad are effectives or ineffective in reaching their target market. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Marketing
Direct marketing. Multilevel marketing
Market segmentation. Target marketing
Promotions
spellingShingle Marketing
Direct marketing. Multilevel marketing
Market segmentation. Target marketing
Promotions
Analiz, Aiman Zarif
The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
description Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other elements. Businesses normally would not use only one of the elements but would have combinations of several of the elements. This research is made to study and find out the implementation of promotional mix by Mesiniaga Berhad in reaching their target market. Through this study, researcher wants to investigate what is the promotional mix implemented by Mesiniaga Berhad, how do they implement their promotional mix and why do the company implements those promotional mix. The research methodology used to gather the information are the secondary data, interviews, annual reports, and many others. Here the gap analysis is done and the findings of this research is to answer whether the promotional mix used by Mesiniaga Berhad are effectives or ineffective in reaching their target market.
format Student Project
author Analiz, Aiman Zarif
author_facet Analiz, Aiman Zarif
author_sort Analiz, Aiman Zarif
title The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_short The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_full The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_fullStr The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_full_unstemmed The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
title_sort implementation of promotional mix in reaching mesiniaga berhad’s target market / aiman zarif analiz
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/24625/
http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf
first_indexed 2023-09-18T23:12:59Z
last_indexed 2023-09-18T23:12:59Z
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